Since social media marketing and sports have developed a partnership, certain questions have been raised that intertwine the two in todays sports business world:
- What is a players social media worth?
- Can a sponsor or brand predict the impact of a sponsored campaign with a player?
- Does on-the-field performance affect both social media and any sales of merchandise?
- How can teams and agents see a player’s ROI on social media?
These questions have been asked at many panel discussions, wrote about all over the internet and yet have been rarely answered.
Bringing Together An Athlete’s Brand and Social Media Marketing
The London based Sports and Social Media agency, We Play, have developed an app in partnership with Signal Noise that can determine the value of a players social media properties.
The MVP – Most Valuable Player platform combines social media data surrounding each individual player across the top 5 European Football Leagues (Premier League, La Liga, Serie A, Ligue 1 and Bundesliga), plus sales and media data and display it altogether in one screen. This gives key decisions makers; who are already working with professional athletes; the insight and power to plan, predict and execute digital media strategies regarding players more effectively.
Luca Massaro discusses the inspiration behind the app,
“I was given a challenge to see if it was possible to determine the value of a professional football players’ social media properties. And not being one to ever back down from a challenge, I made it my quest to go about finding the answer.”
Having all this data displayed in one place will allow teams and player agents to find out if a player’s social media presence has an impact on merchandise sales. The user is able to input their own sales data into the app for any player and compare those results against player performance and social media performance data.
Massaro also talks about the benefits of the app:
“Players are assets. Paid ridiculous amounts of money and the clubs want to see how the assets perform and generate revenue. For agents, the tool will empower all their negotiations with clubs and brands. For the first time they’ll have an accurate tool for measuring the media value of their athlete.”
Grading A Player on A New Scale
Displaying all the data in once place is only one benefit from MVP.
It also gives each player a social media score. The app collects data from the player’s Facebook Page, Twitter profile and Google+ page. The scoring is based on a formula that takes the data from each social platform in relation to the messages sent on that platform during the time period selected. That score is then relatively weighted based on all data from all players and modified into a single percentage out of 100.
This app is the first of its kind in the Sports and Social Media Marketing space. But as it has answered some questions it has also asked a few more:
- Is it only a matter of time before players’ social media properties and influence are included into their contracts to help the club?
- Could players and athletes who have chosen not to go on social media miss out on sponsorship and endorsement deals?
These are definitely some interesting questions as we move into the future of social media marketing and the sports world. What is your opinion on these matters? Let us know in the comments below!
You can get more information about Most Valuable Player here.
Let me know your thoughts about this game changing app below in the comments section!
This will help to avoid streaking and will ensure results.
She has also adopted an American name, June, which illustrates her assimilation to American culture.
Getting your skin to just the right tone can be a challenge.
If your visitor clicks on the ad, the visitor has to buy the product through Clickbank for you to get
paid. Chances are you’ll in all probability be supplied a wordpress theme that
simplifies the method. o A good CPA can assist you and your situation by offering more specialized advice and tax tips.
Therefore there is hardly any need to take the risk in this matter.
He is one famous personality behind the perfect health of thousands
of his trusted viewers who nearly worship him on his television shows.
Time and Tides awaits no man or for that matter woman.
Many people have figured out how they can leverage their social media followings for economic gain. In fact, the growth of Facebook, Instagram, Twitter and other social networks has led to the creation of the “social media celebrity” — an individual who is able to leverage his or her followers in engaged communications with either overtly sponsored material or undisclosed, paid posts.
ROI of Social Media is How to Improve the Return on Your Social Marketing Investment
yes you are right brother
Good site you have got here.. It’s hard to find excellent writing like yours these days.
I truly appreciate individuals like you!