Top Menu

Tag Archives | We Play

NBA in the UK: WePlay Brings Challenges, Chances and Social Media ROI

This week, the social media marketing, strategy and analysis company WePlay released “NBA in the UK: Challenges, Opportunities and Social Media ROI” which is available as a free download from the company’s website, WePlay.co. The report takes an in-depth look at the NBA’s UK fan base in order to identify the opportunities and challenges the organization faces ahead of…

Continue Reading 23

How Does A Player’s Brand Impact Social Media Marketing?

Since social media marketing and sports have developed a partnership, certain questions have been raised that intertwine the two in todays sports business world: What is a players social media worth? Can a sponsor or brand predict the impact of a sponsored campaign with a player? Does on-the-field performance affect both social media and any…

Continue Reading 11

Sports Social Media Leaderboard for the EPL

With social media in sports becoming increasingly important and always managing to raise a debate, a new concept has been introduced to the social media world. Last week a London-based, sports social media company We Play, launched a social media leader board in collaboration with Leaderboard and ExaLeague. The Social Media Premier League table is…

Continue Reading 3