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The Top News In #Sportsbiz – 01.07.13 – 01.14.13

SN-Top-News-In-#Sportsbiz-BannerThe Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns

Sports Business

CBA Official, NHL Releases 2012-13 Regular Season Schedule

NHL LockoutWell, it’s official. After the NHL’s Board of Governors signed off on it Wednesday and the NHLPA did the same on Saturday, the collective bargaining agreement is now official and the lockout is dead. The 2013 NHL season will begin next Saturday, Jan. 19.

(According to Pierre LeBrun, the union vote finished with 89-percent of players participating and 667 saying yes, 12 saying no. So, Roman Hamrlik, Erik Cole and who else?)

With the all important “Memo of Understanding” now finally agreed to, training camps can begin Sunday and official details can be unveiled. Most importantly, the NHL has finally released the full schedule after a week or reporters leaking various details of it, some not realizing certain dates were part of early drafts.

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Sports Networking

A Night Of Networking Events (Jan 23, 2013)

#sportsbizOn January 23, there will be The Business of Sports Networking Events in multiple cities all across the country. Just like all of our previous events, there is no charge to attend. However, we are encouraging all attendees to make a donation to Team Rubicon. Team Rubicon unites the skills and experiences of military veterans with medical professionals to rapidly deploy emergency response teams into crisis situations.

They were incredibly important in the response to Superstorm Sandy, and we have a goal to raise $1,000 to support their efforts. If each attendee donates just $5, we can easily surpass that amount! Use the link below to make a donation online:

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Sports Marketing

Teams Behind The Scenes Who Help Sports Stars Land Sponsorship, Marketing Deals

Sports MarketingWhen the players walk out on court in Melbourne for the Australian Open tomorrow it will be obvious how hard they are working to win the match. But the sweat businesses put in to create the stage for the showdown will be much less visible.

“There are lots of aspects involved. It’s a lot deeper than people think,” says Greg Sproule, the managing director and vice president of IMG, a media and representation giant heavily involved in sport.

Not only is there the marketing, creation of the logos, sponsorship and the selling and servicing of those packages to consider. There is the signage, the website, social media and hospitality to arrange.

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Sports Sponsorship

Shortened Season Doesn’t Shy McDonald’s Away From LA Kings

LA KingsThe shortened season hasn’t deterred McDonald’s from becoming the LA Kings first-ever season presenting sponsor. But McDonald’s is no stranger to the team as they have been a founding partner of the Kings and the Staples Center for over 14 years.

However, the expansion on their partnership means more Mickey D’s integration more than ever including the presenting sponsor of the opening night banner giveaway, getting their logo on Kings practice jerseys, placement on press backdrops along with other major community and grassroots marketing initiatives.

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Sports Sales

Golden Ticket Initiative Paying Off For Minnesota Fans

Golden TicketFans of the Minnesota Golden Gophers are going to have a tough decision to make next week when the men’s basketball team plays No. 2 Michigan at home. Or at least 41 of them will. The fans are part of the select group of people who bought what is arguably a unique ticket in sports.

In December, to help drive ticket sales for lower-profile Big Ten home games, the Gophers — in collaboration with a company called AudienceView — came up with the Golden Ticket. The premise?

Buy a Golden Ticket for $75. Attend as many Big Ten home games as you want (retail value: $315), but if the Gophers lose when you’re scanned in, your run is over. The pass is deactivated.

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Sports Social Media

Social Media, The NHL Lockout, and the New Jersey Devils

New Jersey DevilsWhen 2013 hit, and half the hockey season had gone by with no games, no one was actually sure if there would be an NHL hockey game played in 2013. NHL teams have had a hard time keeping the fans in high spirits through all of this.

At the beginning of what should have been the beginning of the hockey season, I wrote a blog on hockey teams keeping their fans engaged during the lockout. I looked through all 30 teams and their social presence: what platforms they are on, what they were doing during the lockouts and how their fans were responding.

I started with a long list of my top teams and then widdled it down to a shorter list of five to keep my article brief — really what I wanted to do was highlight what the best of the best were doing and what the differences were between them.

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Sports Media

ESPN’s Talent Department Shows Knack For Spotting, Training, & Keeping Talent

ESPNESPN’s Talent Department, born in 2008, was created to recruit, manage, coach and retain the more than 1,000 commentators the company employs — from TV/radio personnel to digital/print reporters to international staff.

“The realization was that production folks who had worked closest with commentators were understandably focused on producing content,” said Laurie Orlando, Senior Vice President, Talent Planning and Development, who returned to ESPN in ’08 to help start the department.

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Sports Jobs

Jobs In Sports Sales: How To Land Your Dream Job In Sports

NFL-Ticket SalesWhen people hear the phrase ‘sports sales’, they might immediately think of ticket sales. And yes, ticket sales are a huge component of sports sales and the sports industry as a whole.

But, what about sporting goods or equipment sales? Partnership sales or corporate sponsorships?

While sports sales certainly encompasses ticket/suite sales to a large degree, there’s ever expanding areas of sports sales. The boundaries of sports sales continues to stretch, and with that, the possibility for individuals to obtain their dream jobs in sports sales arguably expands as well.

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Sports Technology

Arnold Palmer Talks ‘Tiger 14,’ Augusta With ESPN Playbook

Tiger '14'Prime versus prime, one round for all the money: Who wins an 18-hole showdown between Arnold Palmer and Tiger Woods?

“I do,” says Palmer, laughing, as I ask him the question over the phone between takes of a viral video shoot inside the EA Sports offices in Maitland, Fla.

Palmer is trading golf swings and barbs with NFL Hall of Famer Marshall Faulk to promote the upcoming “Tiger Woods PGA Tour 14” video game, a game Palmer finds himself on the cover of alongside Woods. Faulk is also featured in the game as a playable character. “Tiger’s tough,” Palmer says. “He’s a great player, and I watched him play almost his whole life and he’s very impressive.”

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