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The Top News In #Sportsbiz – 12.31.12 – 01.07.13

SN-Top-News-In-#Sportsbiz-BannerThe Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns

Sports Business

Rising Stars In #SportsBiz In 2013

#sportsbizSports Networker asked you to tell us on Facebook who you thought was destined for greatness in the Business of Sports heading into 2013. The responses we received varied from current students to young professionals currently working in sports.

And, even though we know that this is not an exhaustive list, these are some of the proactive, passionate few that are doing what it takes to rise above the competition to excel in sports. Here is a list of some of the up and coming stars in sports business:

And, even though we know that this is not an exhaustive list, these are some of the proactive, passionate few that are doing what it takes to rise above the competition to excel in sports.

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Sports Networking

4 New Year’s Resolutions For Breaking Into Sports

Sports JobsThe New Year is finally upon us. We can all rejoice since the world did not end, giving us a future to look forward to in the sports industry. It’s time to take a look back at 2012 and prepare for an even better 2013.

Set aside at least 5-10 minutes to think about all the good things you accomplished in the past year and what areas of your life need improvement.

This brief self-reflection exercise should give you a great starting point to decide where you will focus all of your energies in the new year. Since you are reading this article, there is a good chance that breaking into the sports business is high on that priority list!

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Sports Marketing

WVU’s Geno Smith Nabs Select Sports Group To Handle Rookie Deal

Geno SmithEven in a draft class that is currently believed to lack high-end quarterbacks, the best quarterbacks in the class will attract plenty of attention and competition.

West Virginia’s Geno Smith has made his choice, hiring Erik Burkhardt and Jeff Nalley of Select Sports Group to handle his rookie deal, according to source with knowledge of the situation.

Smith emerged in September as the early favorite for the Heisman Trophy, with off-the-charts performances as the Mountaineers moved to 5-0.  But a five-game losing streak caused him to slide off the map, and the guy who once was presumed to be the top pick in the draft could now slide on draft day.

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Sports Sponsorship

The Cost Of Naming Rights For Bowl Games

ESPN College FootballJust like last year, college football’s 35 bowl games will generate just under $100 million from their title sponsors with about $71 million going to ESPN.

Despite the big business of college football, it seems like every bowl season, games get new title sponsors, and they have increasingly have gotten more bizarre every year.

From the AdvoCare V100 Independence Bowl to the Bell Helicopter Armed Forces Bowl to the San Diego County Credit Union Poinsettia Bowl, they are getting to be more of a mouthful and headache for fans to remember.

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Sports Sales

Selling to Businesses is the Key to Ticket Sales Growth

NFL-Ticket SalesTicket prices continue to climb throughout the sports world. With each price increase, you lose another batch of season ticket holders because they can no longer afford their package. They either take a lesser plan, if one exists, or they do not renew. The hard fact is that these ticket prices are not coming down. With the current state of the economy, it will be much harder to renew your fan (consumer) packages and sell new ones. Even your most passionate fans have budget constraints.

To compound the problem, most teams only know how to sell to the consumer, the fan. The process has always been to move the single-game buyer to a partial plan, and a partial plan holder into a larger package. That sales pool, unfortunately, is quickly drying up.

So where do you look for growth and account “renewability”? The solution is to develop a plan to attack businesses in your market. Companies are the key to ticket sales success. Here are six reasons why.

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Sports Social Media

Twitter Voting Comes to ‘NFL Countdown’ As Second Screen Expands

RG IIIHaving already taken a number of steps to further incorporate social media conversation into its sports entertainment offerings, ESPN will add live Twitter voting to its hit show Sunday NFL Countdown this weekend.

It’s the first time Countdown, the sports giant’s main NFL show, will incorporate real-time Twitter voting from fans. Fans can respond to the question seen above — asking which quarterback will win a Wild Card battle between standout rookies — using the hashtag #RookieShowdown beginning at 10 a.m. EST this Sunday.

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Sports Media

NBC Sports Network To Launch Michelle Beadle Talk Show

NBC Sports NetworkYou’ve all seen the recent ratings for NBC Sports Network. They’ve been called “a disaster.” I said in this space a couple of weeks ago that the ratings are a clear indicator NBCSN needs the NHL.

It makes sense, then, that the time to shake things up would be now. We’re either going to have an NHL season on Jan. 19 or not at all. If we do, it’s time to assemble a primetime lineup that can actually stand to benefit from the National Hockey League’s (and eventually the English Premier League’s) presence.

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Sports Jobs

Jobs In Sports Media: How To Land Your Dream Job In Sports

Jobs In Sports MediaSports media is certainly a well recognized niche sector within the larger sports industry. There are the larger media outlets like ABC, NBC, CBS Sports, and Fox Sports, with jobs with these particular companies as arguably some of the most sought after jobs in sports media.

However, there are so many other additional job opportunities in sports media, whether it’s with a professional or collegiate team, a regional newspaper, or a media website.

Sports Networker examines how to obtain those particular dream jobs in sports media, highlights some college programs that offer concentrations in media, and provides advice from sports industry professionals on how to break into the industry.

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Sports Technology

Next Generation “Autograph” Company Continues Expansion With New NBA Partnership

Egraphs-TwitterThe traditional autograph is stale. It lacks personality, tends to be overpriced, holds little sentimental value (if a consumer purchases it online) and can be a pain to acquire if a fan takes a piece of equipment to a game or trade show hoping to gain the sparse attention of a player.

Enter Seattle, Washington-based Egraphs, a six-month old sports and entertainment technology venture with $2 million in funding, that connects fans to athletes who create unique handwritten notes and audio messages dubbed as the next-generation of autographs.

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