This is the Fan of Tomorrow’s humble opinion…
Of what could happen decades down the road to the sports industry. The words and opinions expressed by the Fan of Tomorrow are not directly linked with the author’s views but since we don’t know what the future holds for certain it would be best advised to be careful and pay attention!
The Fan of Tomorrow wants their control back in professional sports. The Fan of tomorrow is going to demand it. If they don’t get it they will find something else to spend their time and money on.
A new fan experience is being asked for and desired. For decades and decades sports fans have been forced to shell out more money for seats farther away from the field, pay higher parking for longer walks to the stadium, and fast food that is being charged at 5 star restaurant prices.
The Fan of Today has finally decided they have had enough and the Fan of Tomorrow will be the first generation to put the power back into the hands of the spectator.
HD TV’s began to pave the way for this revolution of sports watching. Now all of the sudden everyone has an option in their living room that is higher quality, more convenient, and less expensive than the one in the stadium. Fans will no longer be held by the grips of one or two different professional sports league’s either. There are multiple leagues, multiple levels, and more options than ever for fans to participate in sports instead of watching them or simply tune into something different that is just as exciting if fans aren’t compelled by the current product being presented to them.
We will see the sports world began to creep back towards a grassroots level of marketing and experiences and interaction with their Fans. You already see it happening with numerous minor league teams around the country and with pro level teams in the MLS. Attendance is down in all four major pro sports and the NFL, NBA, and now the NHL have all had strikes or lockouts in the past two years to further hurt their chances of keeping their most loyal fans at the level they previously supported the leagues at.
The Fan of Tomorrow is going to say NO to seat licenses. The Fan of Tomorrow is going to say NO to a basketball game with seats so far away you need to bring binoculars to see the ball go into the hoop. (And the Fan’s of Tomorrow won’t own binoculars anyways!) The Fan of Tomorrow is going to say NO when their local NFL team begs them to buy tickets to avoid the game being blacked out on Local TV. Doc Brown and Marty won’t be standing for it I can assure you that.
The Fan of Tomorrow wants an in stadium experience that is comparable to the price of admission.
They want to have access only to what their specific “Fan Type” is and leave the rest of the package at home. The Fan of Tomorrow wants a specific “Fan Type” package put together, customized, and catered to them based on their likes and dislikes. They want to feel wanted, not to just be another cog in the overpriced and oversaturated sports event machine.
Tomorrow is here and the people have already begun to speak and voice their wants and desires! “Fan Types” are picking up all over the country. The power is going back into the hands of the Fans. We will see stadiums begin to shrink back down in size, NFL blackout rules get lifted, luxury boxes and seat licenses begin to diminish, and the major pro sports industry will turn their fan experience back into what it was like in the 1940s and 1950s in terms of how they treat their fans or there will be a mass exodus.
The Fan of Tomorrow has too many choices so they will be able to demand it. If they aren’t given what they want the pro sports boat will be rocked and the leak that is already in it will permanently capsize the industry.
The Fan of Tomorrow wants to be heard. I hope everyone will be listening.