Social Networking Promotes “Go Outside and Play”

by Matt Clark | May 24th, 2010 | View Comments

Remember when your mother told you to “go outside and play,” and when you went outside there was a neighborhood full of kids waiting. There used to be a time when you felt like playing a pick-up game of football or flashlight tag that it was actually quite easy to find others to play with.

Sadly I grew up in the generation after this way of life was available to kids. I can imagine the fun of heading outdoors to suddenly find 10 of my peers ready to play kickball in the yard. By no means did I live a deprived childhood, but the days seem to be a gone where you can just go outside and play are growing less popular.  Now in today’s world “play” typically means sitting in front of the television or playing Call of Duty on Xbox 360.

It is sad to think that the days of going outside to play are gone. Is that time period really over?

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Social Media In Sports Heads Over Seas

by Matt Clark | April 14th, 2010 | View Comments

If you think social media in sports is only booming in the United States, think again.

Europe’s first sports social media site is now up and running, sportpost.com. A free site that combines the best videos, blogs, news, and debates from the world of sports is now in one central location, where fans have the ability to engage and converse with one another about various topics in sports.

“Sportpost.com aims to be the world’s premier sports social media site,” said Managing Director of sportpost.com, Peter Janes. “The site is a fun, interactive alternative to traditional sports media and news sites. To date, fans have been on the sidelines looking in. They have never really had a voice or the ability to create and share sports content before. Being completely independent, we can work with all athletes, brand owners, and media partners to give our users total access and choice. We are confident sportpost.com will change sports consumption habits significantly.”

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Super Bowl Commercials & Domain Names

by Tim Evans | February 10th, 2010 | View Comments

Jessep242Ever since I can remember, I’ve been fascinated with the art of making a good commercial.  Those who are marketers, I’m sure can appreciate this too, especially when a commercial makes an audience remember the brand and remember the product or service.

But with a record breaking audience of 106 million people, I was blown away at the lack of importance to the companies who spent $2.5-$2.8 million (not including the cost of production or compensation for the actors) for 30-seconds of airtime and either did not display their company website address or displayed it at the very end of the commercial in small font with only a few seconds left to display the domain name.

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Top 10 Sports Industry Sites of the Year!

by Lewis Howes | December 27th, 2008 | View Comments


Everyone loves a top 10 list so I decided to take a poll and generate a list with the top sites to help you in your quest of being the best sports executive possible.

There are many great sports industry websites out there in a variety of niches.  Some are fan related, team related, blogs, videos, job boards, career resources, social networking, and beyond.  Although there are too many great sites that are not included, feel free to add the sites that were most helpful to your quest over this past year.  Here is what I found most useful in 2008:

Top 10 Sports Industry Sites of 2008

Sports Business

Sports Business Journal: www.sportsbusinessjournal.com

Darren Rovell- Sports Biz: http://www.cnbc.com/id/15837629

Russell Scibetti- Business of Sports:  www.thebusinessofsports.com


Sports Careers

Chris McKinney- Sports Career News:  www.sportscareernews.com

Mark Tudi- Sports Jobs:  www.sportscareers.com


Sports Social Media | Sports Marketing | PR

Jason Peck- Social Networking:  www.jasonfpeck.com

Brian Gainor – Partnership:  www.partnershipactivation.com

Pat Coyle – Sports Marketing 2.0:  www.sportsmarketing20.com


Sports Law and Entertainment

Darren Heitner- Sports Agent Blog:  www.sportsagentblog.com

Michael McCann- Sports Law Blog:  www.sports-law.blogspot.com


Honorable Mention:

www.blogmaverick.com

www.joefavorito.com

www.SponsorPitch.com

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I did not rank these from 1-10, and that may make some of you a little upset, but I decided to just give you my top 10 overall.  Maybe next year I’ll put out a larger poll, get previous winners to vote like it’s the Heisman, and have a real #1.  For now, however, feel free to include any additional sites that you think should have made the list, or at least be included as an honorable mention.


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