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How the Carolina Panthers Use Social Media

The Carolina Panthers are challenging their fans to compete in the  ‘Panthers Purrsuit’ social media contest, the first of its kind in the NFL, on Saturday, October 23.

Fans will pair up into teams of two and compete against other fan teams in an all day “Amazing Race” style contest which will take place at locations throughout greater Charlotte. The Purrsuit begins at Bank of America Stadium at noon. Teams will then follow a series of clues and instructions and complete challenges at locations throughout the day.

Check-in to Play

At each location, the smartphone-toting teams will complete a task and check-in with geo-location apps like Foursquare and Gowalla. Tasks vary at each location and can include physical challenges or collecting items similar to a scavenger hunt. Locations will range from public landmarks to local charities to Panthers sponsors throughout the region.
Teams will earn points for completed tasks at each location. At the end of the day, all contestants will reconvene for a Tweetup and party at an as-yet-unannounced location during which prizes will be awarded.
The grand prize is a pair of tickets, airfare and hotel accommodations to watch the Panthers play the Steelers in Pittsburgh on December 23. The Panthers will also give out prizes for a number of other criteria including the most original team name.

Staying Original in Sports and Social Media

“Panthers Purrsuit showcases how social media can bring people together, forge new connections  and support area businesses” Panthers President Danny Morrison said. “This is a first-of-its-kind use of social media.”

The Panthers created the Purrsuit contest with the help of Scott Hepburn, a Charlotte area social media strategist. “This is the year of location-based social networking,” Hepburn said. “Panthers Purrsuit is about consumers connecting through social media and further developing those relationships through meaningful ‘real life’ experiences.”

Panthers Purrsuit is the latest social media based contest in professional sports. The New Jersey Nets made headlines in April when they gave away autographed memorabilia to Gowalla users who checked in during Nets games.

Fans can register or find more information about the Panthers Purrsuit on the Panthers website or by watching Panthers player Everette Brown explain the Purrsuit in the video below.

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Image by trostle

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