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Sports Go Social With SmackTalk 360

Over the past decade, we have all become so used to communicating through various social media outlets that it has flowed into what used to be face-to-face conversation. We have been watching sports and talking smack for much longer.  Eventually, there comes a time when the two converge.  Thus, we have SmackTalk 360. Sports social…

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3 Ways Sports And Social Media Build Fan Loyalty

Social media has become a trend in the sports world that is sure to stick around for a while.  Because of this, teams are planning social media suites into new stadium plans, they’re creating team voices and they are added social media to their business plans.  In return, fans are expecting more from their favorite…

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Remember the Fans – Super Bowl XLV Seating Disaster

Super Bowl XLV was going to be a great day.  My father passed down his love and passion of sports to me at a young age.  We had spoken for years about one day going to see our favorite football team, the Green Bay Packers, play in the Super Bowl. Several years earlier, my father…

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Why Fans Should Buy the NHL Post-Lockout

The National Hockey League has this work stoppage thing down to a science… That and being the butt of all non-New York Jets related sports jokes. During the 113-day lockout, one head coach said that the NHL’s brand was in danger of becoming as irrelevant as bowling, to which reporters snickered back with “at least…

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The Psychology Of Social Sports Fans: What Makes Them So Crazy?

From Longyearbyen to Ushuaia the world is filled with fans. They are the lifeblood of professional sports and the only reason why anybody in the industry receives a check. According to a recent A.T. Kearney study today’s global sports industry is worth between €350 billion and €450 billion ($480-$620 billion). In an industry of this size and scope connecting to and…

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Digital Advantage to the Australian Open

The Australian Open Grand Slam tennis tournament, which has reached half way stage as I write this,  has built on the progress of previous years to establish a strong, recognizable and credible online brand. According to Sam Laird, in a recent post on the US website Mashable, the Australian Open ‘may just be the most…

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Social Media Changes Sports Photography

The world is changing rapidly and from now onwards the speed of that change is only going to further increase. We’re daily bombarded with thousands of images. Every photo can be worth a thousand words. But which images are the ones that stick and make a difference? Which (and whose) story is being told (and…

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Meet Paul Bissonnette – Twitter Superstar

Phoenix Coyotes hockey enforcer Paul Bissonnette is a popular guy these days. Although he doesn’t lead his team in scoring or play in hockey hotbed like Toronto or Boston, Bissonnette has a legion of loyal fans following his every move this season. In fact, Bissonnette’s fan club currently has more than 22,000 fans – on…

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5 NFL Twitter Accounts I’m Thankful For

Ah, Thanksgiving… Family. Turkey. Beer. Pumpkin pie. And football. For me, Thanksgiving is a day to spend with people I love, and to take a step back to think about all the things I have to be thankful for. What are you thankful for? At the top of my list are good health, happiness, family,…

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Interview with Boston Celtics’ Peter Stringer on Social Media

As Director of Interactive Media for the Boston Celtics, Peter Stringer (@PeterStringer) oversees the social media entities of one of the NBA’s most successful, storied and beloved franchises. I caught up with Stringer recently and asked him about social media, engagement, mobile apps and how job seekers can help their cause through social media. What…

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Demise of the Dallas Cowboys

What’s wrong with the Dallas Cowboys? Why can’t a team with extraordinarily talented players get it together? Maybe several reasons pop into your head but I simply want to give my perspective since I’m a lifelong, die-hard Cowboys fan. Never mind what you’re thinking…I take a lot of guff when I mention ‘America’s Team’ but…

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Lingerie Football League Fans Flooding New Social Media Platform

(This is a guest post by Robert Chilver)

The Lingerie Football League recently kicked-off their new season and if the popularity of their new social media platform is any indication, fans are taking notice.

Adage Technologies, a leader in website and application development, partnered with the Lingerie Football League (LFL) and Maximum Fantasy Sports to create the revolutionary LFL “Fanzone,” a new social media outlet for league fans looking to interact with their favorite players and teams.

Launched in July 2010, over 15,300 users are already signed up to participate in the LFL Fanzone. Fans can customize their profile with their personal information, pictures, photos, videos and links to their favorite players and teams. Users can then ‘friend’ other profiles, chat on message boards and connect with specific teams, players and league officials.

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