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Now Hiring: National Football League Head Coaches

The unemployment line continues to grow for NFL fired coaches this season. Locker room epitaphs might read something like, “his players gave up on him”, “he took the hit that player personnel should have taken”, or maybe even, “he deserved it.” With the firing of Brad Childress, Wade Phillips, Josh McDaniel, and most recently, Mike…

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5 Ways the National Football League Can Use Geolocation Apps

Geolocation apps are the latest craze in social media in the sports industry. Just last month, the National Hockey League launched its own official Foursquare branding page. Just this week, the Wall Street Journal reported that the National Basketball Association is developing its own geolocation application for the iPhone and Android smartphones. “Turnstile,” the NBA’s application, will allow fans to check in at NBA arenas and while watching NBA games on television this season. It is expected to be released later this month.

While the NHL and NBA have embraced geolocation applications like Foursquare and Gowalla, the National Football League and its teams have yet to join the geolocation frenzy. Indeed, the Washington Redskins are the only NFL team with an official Foursquare page and badge.

Here are five tips that NFL teams can use as they embrace the mobile geolocation frenzy currently sweeping the sports industry.

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From Sports Team to Social Experience

This is part of a short blog series where we take a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can see the other posts here.

In the first post of this series I covered the importance of listening in social media. Today I’m going to cover how community can help your fan base grow.

Using social media to create an online community is a great way to bring your fans together, constantly keep them thinking about your team and also reach new fans. You can also use an online community as a way to add to your teams overall experience and create brand advocates.

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How the Carolina Panthers Use Social Media

The Carolina Panthers are challenging their fans to compete in the ‘Panthers Purrsuit’ social media contest, the first of its kind in the NFL, on Saturday, October 23.

Fans will pair up into teams of two and compete against other fan teams in an all day “Amazing Race” style contest which will take place at locations throughout greater Charlotte. The Purrsuit begins at Bank of America Stadium at noon. Teams will then follow a series of clues and instructions and complete challenges at locations throughout the day.

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Utilize Social Media to Grow Your Fan Base

When we talk about social media in sports the majority of case studies and best practices come from high profile and established sports teams and we tend to focus on how these teams engage with their fan base through social media. But what if your team doesn’t already have tens of thousands of fans-how can you utilize social media to grow your fan base?

The above question is something I get asked a fair bit and to be honest there’s no set answer – the answer depends upon you, your team and your target fan base.

Whilst I can’t give a set in stone plan that will guarantee your team’s fan base will grow, I can certainly give you some tips that will help.

Starting today, I’ll be publishing a short series of weekly articles about how I feel teams and sports organizations can utilize social media to grow their fan bases.

Know your audience

Listening is a key factor in successful use of social media. Before you jump into social media you need to make sure you know your audience – if you don’t you will end up wasting a lot of time.

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4th and Long

A football team in a 4th and long position is poised to make something out of nothing. To attempt a play in a 4th and long position is a long shot…a slim chance. Sometimes a team will go for it when there’s no other choice – time is running out and this is their last chance to score.

Sometimes coaches will go for it on a 4th and long early in the game because they either see a big opportunity right now or they think they’ll have sufficient time to recover if it doesn’t go well. No matter what, it’s usually a very risky proposition to go for it on a fourth down.

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How Technology is Changing Athletic Scouting

Technology helps us do a lot of things; it saves time, saves lives and is now beginning to save the careers of sports executives. With sports being a multi-billion dollar industry, professional teams, and more specifically scouts are looking for anything that can give them the edge over their opponents.

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Payroll to Results: Successful MLB Teams

Did you ever wonder which teams in Major League Baseball really get the most bang for their buck? Sure the Yankees won the last World Series last year but weren’t they supposed to win when they had the highest payroll in baseball? Each year the Pittsburgh Pirates have one of the lowest payrolls in baseball…

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Economy a Factor In Revenue From Partnerships

Economical shifts in baseball have been in motion since 1997 when MLB officially granted the commissioner the power to unequally distribute the revenues from the Central Fund.  Previously they were distributed equally.  It was the fall of 2006 when the players association and MLB reached the current five-year agreement in which each team contributes 34%…

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Minor League Teams and Social Media

Q: Can Minor League Teams Build Social Media Followings? Recently, Sports Networker reader Todd E. Jones wrote in with a great question. He asked, “Do you think it is possible to use social media to build or grow a fan base for a minor league sports team? A few hundred or even a couple thousand…

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$ign of the Time$, Part 1

Some call it a sign of the times or the new “Revenue Era” in baseball.  All major sports teams are in search of revenue streams or new ways to maximize current ones.  Without a salary cap, Major League Baseball teams have been thriving with activity. One piece to the new revenue is puzzle has been…

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From the Seat of the Scorekeeper

(This is a guest article by Cheryl Robinson) Shoot, pass it, red zone, see the ball, defense, you have to line your bananas up. After a decade of sports management, aka scorekeeper, I’ve heard practically every phrase in sports terminology used to motivate a team or individual, inspire them to do their best and win….

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