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From The Basement to Madison Ave: Sports Sponsorships Success

Getting “In” The Sports Industry:

How hard is it to start off as a one man sponsorship shop working from your basement, to ending up with an office next to some of the Fortune 500 in NYC? 


Ben Sturner created Leverage Agency, a sponsorship firm with a phone, computer, and a room in his house.  Now, four years later his office is on Madison Avenue and he is recognized globally as one of the leading sports and entertainment sponsorship professionals.  How did he do it? 


I met up with Ben in Philadelphia at the U.S. Sports Film Festival, and he told me all his secrets about “getting into the sports industry” and how important networking was to achieving his success.  Check out this short video below to learn more.

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7 Responses to From The Basement to Madison Ave: Sports Sponsorships Success

  1. anne October 27, 2008 at 6:12 am #

    that ben is really cute

  2. marilyn October 27, 2008 at 12:53 pm #

    thanks anne he is my son and i am proud of him and is still single!

  3. Steve November 4, 2008 at 2:18 pm #

    I would imagine it's a lot easier when your dad is the former president of CBS Sportsline

  4. Madison Locksmith March 29, 2009 at 12:42 am #

    Nice video!!

  5. Randy April 15, 2009 at 11:03 pm #


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