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FIFA Renews Major World Cup Sponsors

Recently Visa, one of the six current FIFA partners, extended its World Cup Sponsorship until 2022. The new contract with Visa will cover the 2018 World Cup in Russia and the tournament four years later in Qatar. Visa, which is also an Olympic sponsor, now has marketing rights relating to the two largest sports events…

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The Top News In #Sportsbiz – 11.11.13 – 11.18.13

This week in the #SportsBiz, top news includes the upcoming Winter Olympics in Sochi.  Other top stories include the WNBA seeing better ratings than the MLS, McDonalds rolling out NFL Rush Zone Happy Meals and a large amount of money riding on Mexico’s playoff against New Zealand.  Stay trendy with some of the top stories…

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The Top News In #Sportsbiz – 10.14.13 – 10.21.13

Top news in the #SportsBiz this week features Formula E and their plan to market to youths.  Other news includes Taco Bell and the NBA going social, Mexico’s soccer conundrum, a street soccer TV series from Xbox, and the NHL’s strong ticket sales.  For all your #SportsBiz news, read on! Sports Marketing Formula E markets…

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World Cup Has Great Cross Cultural Appeal To Sports Marketers

The World Cup is set to take place next year.  For sports marketers, this may be a golden opportunity to reach multiple cultures at once.  3.2 billion people watched the 2010 World Cup around the world. In the U.S., over 24 million people saw the final between the Netherlands and Spain.  Although Americans have yet to…

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The Future of Olympic Basketball Pros and Cons

Is this the last time we will see a USA “Dream Team” in the Olympics? As the USA Men’s Basketball team continues its quest for the Gold Medal (at my time of writing this they were scooting into a semi finals matchup with Manu, Scola, and the gang) WIN or LOSE one thing is for…

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The Top 5 Sports Commentary Moments

A week ago, a British sports commentator was fired because of a sexist comment made when he believed the microphone to be off. The story was widely covered around the world and shows that being a sports commentator comes with its own set of challenges and responsibilities. Fortunately the profession also offers some very unique…

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Sports and Social Media in 2010

2010 was a big year in the world of sports and social media, as leagues, teams, individual athletes, and sports fans alike began to truly understand and harness the power of social platforms. For me, 2010 was the year when social media went mainstream in the world of sports. There were many highlights, too many…

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Tennis, Soccer take Different Paths to Positive Press

Last week former tennis star and current broadcast analyst, John McEnroe, was right when he said that the three-day, 11-hour record-blasting Wimbledon match between John Isner of the United States and Nicolas Mahut of France was “the greatest advertisement for our sport.”

Change channels to World Cup soccer where referees became the story. Players, coaches and analysts seemed to question calls at every turn. Fans, particularly in the United States where soccer popularity remains infantile, have been outraged.

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Nine that Shine: World Cup Headlines

There is a lot of drama on and off the pitch at this year’s World Cup, and the following nine stories are some that have managed to make the headlines so far. France’s Saga How do you go from last World Cup’s runner-up to failing to win a game in this one? Ask France, who…

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The World Cup (publicity) Winner is…The Vuvuzela

Some have called the vuvuzela’s sound bothersome, others want them banned, and South Africa calls it a symbol of its brand of football. Last Friday, World Cup soccer began with the biggest buzz I’ve every heard when soccer was the lead topic. Game chat didn’t last long, however. It was drowned out by another kind of buzz, the vuvuzela.

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How to Follow the World Cup

June 11th 2010. I’ve been counting down to this day for what seems like an ice age! For those of you who may not be aware, (if that’s possible) today is start of the 2010 Football World Cup in South Africa. This is the first tournament held in the continent of Africa and promises to…

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World Cup by Word of Mouth

Following on from my last article, The World Cup Brings Big Opportunities Brands, I’d like to keep the focus on the World Cup and highlight another great marketing campaign revolving around the tournament.

Last week I had the opportunity to catch up with a few members of the team from 1000heads, a word of mouth agency here in London, and one of the (many) things we spoke about was their 32 Dishes campaign.

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