Over the past decade, we have all become so used to communicating through various social media outlets that it has flowed into what used to be face-to-face conversation. We have been watching sports and talking smack for much longer. Eventually, there comes a time when the two converge. Thus, we have SmackTalk 360. Sports social…
Tag Archives | target market
PepsiCo’s CEO Indra Nooyi Explains How Companies Can Better Market To Women
At the inaugural Game Changers conference, held by Sports Business Journal, marketers gained some valuable information on how to use sports to market to women. PepsiCo Chairwoman and CEO Indra Nooyi gave insight on the need for marketers to reach out to women who love sports. PepsiCo gives some insight While speaking at the event,…
Networking in Business Beyond Social Media
The explosion of social media has expanded our sphere of influence and connections to the farthest parts of the world. We’re able to do business with anyone in any country with the click of a button and a twist of the mouse. PayPal has made it possible to receive payment and pay our vendors within…
Jeeks: Sports Technology Enthusiasts
(This is a guest article by Anthony Alsop) If you like sports and technology you have been given a name, you are a “Jeek”. According to a specific niche of Adidas’s company wide target market, you are a Jeek, in other words you are a mix between a jock and a geek. To qualify to…