It’s no surprise that sports teams all over the world are realizing the power of 140 characters or less. Twitter allows organizations to keep their fan base updated on events, stories, and up to the minute scoring, which has resulted in a growth of the number of followers for certain teams. Teams in major sports markets…
Tag Archives | Sports
Build a Brand Like Apple in Sports
When you think of brand positioning for Apple Inc. (Public, NASDAQ:AAPL) a few words come to mind: creative, quality, dynamic design and secretive. In light of the last definition, most all information that has any hint of a new product, design or circuitry hits every mode of media within minutes. Apple’s PR department has one…
The NFLPA Helps Players Retain Benefits
Nolan Harrison III played 10 years for the LA/Oakland Raiders, Steelers and the Redskins. He’s now a Vice President with First Midwest Bank’s Trust and Investment Management and a hard-working advocate for the (NFLPA) National Football League Players Association. The NFLPA was originally established by the players for the players in 1956 to help gain the much needed…
Sports Organizations Enter Political Fray & PR Battle
In the last weeks I’ve thought a lot about a hot button issue that began with a political decision, yet has touched sports organizations from the National Basketball League to Major League Baseball…or should I say that they hit on the topic by no choice of their own. As if the Arizona Immigration Law SB 1070…
Trail Running: Racing Towards the Top in Popularity
(This is a guest article by Richard Burgunder) Over the past couple of years, competitive trail running in the USA has gone from an underground community of extreme athletes to an immensely popular extreme sports venue. Currently, trail running and off-road triathlon are considered the sixth most popular extreme sports in the USA, only behind…
What Happens When India Embraces Twitter
(This is a guest article by Anthony Alsop) As of November 2008, India had a reported 81,000,000 users on the internet, which was an 100% increase from 2007, and they generated 4.54% of all internet traffic for 2008. With over 1.1 billion people, that’s only a mere 7% penetration level of the general population on the…
Wonderlic Test vs. a Player’s True Potential
At every scouting combine, the Wonderlic Test is given to would-be NFL players. Is this test really just a basic intelligence test and does a players potential depend on the results? 50= highest possible score, superior intelligence 21= average intelligence 14= equivalent to unskilled worker Below 14= moron Let’s take a few quarterback examples from…
How Technology is Affecting Sports
(This is a guest article by Michael Coco) We all know that technology plays a major role in sports. If it weren’t for new inventions and innovative ideas half the sports we know of wouldn’t exists. If it weren’t for technology we wouldn’t have the instant replay, the headset for coaches to throw, or even…
PLAYOFFS?! Yes, I’m Talking About the Playoffs!
I am, by no stretch of the imagination, a fan of hockey. While I absolutely love most sports (e.g. basketball, baseball, football, golf, tennis), hockey is one sport I’ve never been able to get into. However, last Saturday during Game One of the second round Boston Bruins vs. Philadelphia Flyers, you wouldn’t have known the…
The World Cup Brings Big Opportunities For Brands
The World Cup is the world’s biggest sporting event, and I can hardly wait. There is something special about this tournament. It attracts a wide audience of people from different cultures and very few other sporting events can evoke such emotion and passion from across the globe. This World Cup is also the first in…
Professional Sports Age Requirements
Should athlete talent dribble through a season of aging before being presented to the pro sports world? Is college a necessary bridge between high school and pro sports? Let’s think about it for a moment. What would the basketball world look like without LeBron James, Dwight Howard, and Kobe Bryant; all of which jumped directly…
Are the Baltimore Orioles Relevant Again?
(This is a guest article by Stephen Lombardo) A question like this has not been asked for more than a decade. They have had plenty of talent come in and out of their organization over the past few seasons. Now that we have entered a new decade, I believe that it is time to look…