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Played NCAA Sports? Here’s Five Ways to Make a Career Out Of It

Athleticism and athletic experience help improve a person’s leadership skills and their ability to work within a cohesive unit. Likewise, at the college level, students who participated in NCAA sports may have advantages over other college students. College sports build a personal network, which will become an asset in the professional world. You can find and…

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Are Mid-season Acquisitions Good Business for Sports Teams?

It’s been quite a hectic few days in the latest transfer window of the English Premier League (EPL). As I write this post, it is still transfer deadline day in England and rumors of players switching clubs in the remaining last few hours are dominating the sports headlines. The transfer commanding the most headlines has…

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Why Online Sports Communities are Struggling

If there is one lesson to be learned from the recent announcement that AOL is relinquishing editorial control over its Fanhouse brand and outsourcing its sports coverage to Sporting News, is that being on the Internet does not necessarily equal financial success. AOL dumped Fanhouse, because even with nearly 10 million unique users, they couldn’t…

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How Sports Marketing Makes the Super Bowl

It’s safe to say ‘Super Bowl Sunday’ has become a national holiday. As soon as the Christmas decorations are packed away and New Year’s resolutions broken, it’s time for January’s bright spot: the Super Bowl party. Sports marketers, however, began planning for this year’s Super Bowl as soon as the Guy Lombardi trophy was awarded…

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A World Without Sports Marketing

Although careers in sports marketing are relatively new, sports marketing as a practice is over a century old. As sports began to professionalize, savvy promoters, athletes, and entrepreneurs quickly recognized that the business of sports required marketing support. Sports marketing has two distinct, interdependent, forms: marketing of sports and marketing through sports. If you market…

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Top Five Sports Jobs

If you’ve ever attended a live sporting event, you’ve seen all types of entry-level sports jobs; from ball boy to towel boy to mascot, but there are some sports jobs that require more skill, education, and passion than a dusty ball boy or a sweaty mascot. While these entry-level sports jobs can open the door…

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