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Tag Archives | Sponsorships

In the Trenches: Building Your Network

(This is a guest article by Cabe Flesher) As the old saying goes, “it’s not what you know, it’s who you know” and this can’t ring more true than in the wide world of sports, specifically sponsorships sales.  We are out there everyday trying to get in the door somehow and we have all heard…

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Sports Business Weekly Buzz

Rebranding: ESPN360 Becomes ESPN3 In April By David Goetzl The online live sports hub, ESPN360.com, will be rebranded ESPN3.com in April. ESPN3 will be available in 50 million homes, free to subscribers of broadband providers that have agreed to pay ESPN a TV-style fee to offer it. ESPN has not used Web lexicon recently in…

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Sports Business Weekly Buzz

EA Teams Up With Doritos For Bowl Promo By Aaron Baar Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise,…

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Social Media as Sponsorship Street Cred

Fact: blue chip brands receive thousands of sponsorship proposals every year. Estimate: there are some 300,000 properties seeking sponsorship (depending on the way you define it). How do you break through the relentless clutter to get the ear and sincere consideration of a sponsorship decision maker? A well researched and tailored proposal may increase your…

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Sports Business Weekly Buzz

Jobs Unveils ‘iPad,’ Fate of Universe Still In Doubt By Gavin O’Malley As scheduled, Apple debuted its highly anticipated tablet device on Wednesday — for many, representing the dawn of a new age in media consumption. Christened the “iPad,” the device is expected to be available in March for a (surprisingly low) minimum price of…

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Sports Business Weekly Buzz

Leverage, Top Rank partner for boxing upfront presentation By Jon Show The Leverage Agency and Top Rank will partner this Saturday on what they are calling the first advertising and sponsorship upfront in the history of boxing. Other boxing promoters and networks like ESPN aggregate the rights to multiple fights as part of advertising and…

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Will Social Media Become Ambush Marketing’s Favorite New Ammo?

As we turn the page and look ahead to 2010, let us address a topic most marketers have a strong opinion on: ambush.  Whether you believe ambush marketing of official events is creative and cost-efficient or an unethical and illegal mortal marketing sin, the fact is 2010 will see more of it than many marketers…

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Sports Business Weekly Buzz

72% Of Advertisers See More Digital Spending In 2010 By Erik Sass A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year. Along with the good news for digital media, the survey (which focused on…

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Sports Business Weekly Buzz

Gatorade Drops Tiger (the Drink) By Kenneth Hein After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months. (www.adweek.com)

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Sports Business Weekly Buzz

Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach By Joe Mandese The deal combines the biggest operator of cable and broadband communications services with one of the most powerful and broadest reach broadcast operations, giving the merged entity unparalleled distribution, and some of the most popular programming content and brands ever. Philadelphia-based Comcast…

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100 Reasons You’re Still Searching For Sponsors in Sports

Things have to get better than this year right? The best part about 2009 is that it has re-focused both buyers and sellers on what really matters in sponsorship. Marketers are creating leaner, more effective sponsorship portfolios and properties (“sellers”) have been forced by the competitive environment to take an honest look at their sales…

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Usain Bolt Breaks Another World Record!

Can Usain Bolt really be that much of a freak to break two of his own world records in one week?  He didn’t just break his world records in the 100m and 200m, he smashed them!  What does this mean for his sponsorship opportunities for the future?  Should brands hop on the wagon and spend…

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