On March 30th, Facebook automatically transitioned all brand pages to Timeline. Though Timeline is a massive upgrade over the previous page design, most pre-Timeline research has shown that over 85% of user interactions with pages occurred in Facebook’s News Feed. This raises a question: Does the page design even matter that much? Since the change,…
Tag Archives | Social Media in Sports
How To Get A Job In Sports with Chris Iles, Manager Corporate Communications – Minnesota Twins
How to Get a Job in Sports with Chris Iles, Corporate Communication Mg. of the Minnesota Twins Meet Chris Iles, the Corporate Communications Manager for the Minnesota Twins. He’s a hometown guy, raised and educated in the Twin Cities area. He’s also the originator of the Twins’ Tweet Board, a growing sensation. I had the…
2012 London Olympics: IOC Social Media Policy Review
Wednesday marked 100 Days until the Opening Ceremonies of the 2012 London Olympic Games. We decided it was time to break down key components of the official IOC (International Olympic Committee) social media policy – particularly for athletes. Although social media use is ‘encouraged’, there are crucial restrictions that apply to athletes, as well as accredited officials,…
Athletes on Twitter: Which are Getting Beat by Tweets and Who’s a Winner?
Athletes on Twitter: A Popular Pastime off the Field There was a time we admired athletes for their physical prowess and feats of heroic strength, but we didn’t really know their true colors. It’s awfully difficult to get to know someone from the five words they say in the locker room during the post-game interview….
Do the Top Teams in the NBA Dominate on Facebook?
As of the NBA All Star Break on Monday February 27th the top 7 teams in the NBA looked like this from top to bottom. 1. Miami Heat 27-7 2. Oklahoma City Thunder (my favorite team just throwing it out there) 27-7 3. Chicago Bulls 27-8 4. San Antonio Spurs 24-10 5. LA Clippers (When was…
Twitter and Sports Broadcasting: A Brave New World
Tune in to tomorrow’s show to catch all of the up to date information in the sports world! Turn on Channel 3 tonight at 1130 for all of the sports action both locally and nationally! Those were words you used to and still hear out of sports broadcasters mouths promoting their TV and Radio shows. …
Golden State Warriors Get Creative With Twitter Campaigns (VIDEO)
As many of you that read the articles on SportsNetworker.com already know, social media continues to impact the way that sports teams connect with their fans. And, we continuously see examples of how certain teams set the bar higher and higher with every new creative use of Facebook, Twitter, YouTube, etc. So, when I came…
Dallas Mavericks use Social Media to connect with Fans
The NBA has the most followers in Social Media of any sports league in the nation. Teams are encouraged to interact with their fans in Social Media and the Dallas Mavericks are one of the leaders in this space. The Mavericks Facebook & Twitter pages have over 2 million followers which makes them 7th best…
The Psychology Of Social Sports Fans: What Makes Them So Crazy?
From Longyearbyen to Ushuaia the world is filled with fans. They are the lifeblood of professional sports and the only reason why anybody in the industry receives a check. According to a recent A.T. Kearney study today’s global sports industry is worth between €350 billion and €450 billion ($480-$620 billion). In an industry of this size and scope connecting to and…
Digital Advantage to the Australian Open
The Australian Open Grand Slam tennis tournament, which has reached half way stage as I write this, has built on the progress of previous years to establish a strong, recognizable and credible online brand. According to Sam Laird, in a recent post on the US website Mashable, the Australian Open ‘may just be the most…
Engaging Fans and Raising Awareness through Social Media in Sports
Here in Australia, sporting clubs are only just realizing the massive potential of social media and beginning to understand the new opportunities they have to connect with their fans. This week I decided to have a chat to Sean Callanan, the Founder of Australian based digital sports company Sports Geek. Sean is one of the…
Social Media Changes Sports Photography
The world is changing rapidly and from now onwards the speed of that change is only going to further increase. We’re daily bombarded with thousands of images. Every photo can be worth a thousand words. But which images are the ones that stick and make a difference? Which (and whose) story is being told (and…