When the world’s best athletes convene every four years to celebrate the majesty and pageantry that is the Olympic Games, organizers hope that the world focuses on the spotlight of sport, not the shadow of scandal. Unfortunately, despite the best intentions of Olympics’ officials and organizers, breaches in sports ethics ranging from players cheating to…
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Emirates Spans The Globe With Tons Of Sports Sponsorships
It seems almost crazy that an airline company such as Emirates has a fleet of just over 200 aircraft. This notion is in relation to the amount of sponsorships they hold in the sporting world and how they go about promoting them. Name a sport and Emirates probably has a sponsorship hand in it. With…
Oracle And Ellison Win Big At America’s Cup
The saying goes “winning isn’t everything.” But in the world of sports sponsorships and branding, it’s a little more than something. Oracle can vouch for that, as their sponsored American team sailed to a dramatic comeback victory in the latest America’s Cup. Oracle a big winner in America’s Cup Winning always puts brands and sponsors…