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What An Endorsement Means for the World’s Biggest Sports Apparel Brands

In a big marketing move for the NBA, Nike will officially provide uniforms for the entire league beginning in the 2017–18 season. The brand announced it would be replacing Adidas, and plans to provide jerseys, warm-up clothing, and shooting shirts to NBA players. The real “slam-dunk” is that Nike’s brand will actually be printed on…

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Reebok, MC10 Create Latest Sports Technology In Concussion Detection

In an era where concussions seem to be an all-too-familiar occurrence, professional sports teams, equipment manufacturers, and technological firms all seem to be on the same page in creating the latest sports technology to detect head injuries. Reebok-CCM Hockey recently partnered with a Cambridge, Mass. start-up company, MC10, to adopt a new skullcap that can…

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Top Brands Dive into Sports Sponsorships

We have teamed up with Ben Sturner and his extraordinary crew at Leverage Agency to bring you the top five movers and shakers each week in the world of sports sponsorships and marketing.

American Eagle’s Sponsorship Program Takes Flight
Joining the growing number of apparel brands sponsoring to build visibility, gain differentiation and drive retail traffic, American Eagle Outfitters, Inc. is expanding its use of the medium. Looking to make a stronger connection with its 15-to-25-year-old target, AEO recently announced a three-year partnership with collegiate athletics’ Big East Conference, around which it will present the men’s and women’s basketball championships.

Munich 2018 bid announces Allianz as new partner
Global financial services provider Allianz was yesterday unveiled as the latest partner to support Munich’s bid to host the Olympic and Paralympic Winter Games in 2018.

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The Importance of Brand Loyalty

Just like with traditional marketing, is there brand loyalty when it comes to sports apparel?

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