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NASCAR Allows Fans To Define The Rules Of The Race Thru Sports Technology, Mobile-App Voting

The vision that NASCAR and Sprint had when they partnered almost 10 years ago of using sports technology to bring fans closer to the sport is coming to fruition. For the first exhibition race of the season — the Sprint Unlimited scheduled for Feb. 16 at Daytona International Speedway — fans will have the opportunity to…

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Tia Norfleet, Driving Toward Nascar Debut

When you think of racecar drivers, what comes to mind? Men, mostly. And then along comes a female…but not just any female. Tia Norfleet is the first and only African-American female racecar driver to be licensed with NASCAR. That sets her apart as does her stunning beauty and racy figure which brings racecar driving apparel…

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Sports Business Weekly Buzz

The Elliptical For The Rich, Tai Chi For The Poor

* Every year, the Sporting Goods Manufacturers Association releases its state of sports participation in America study. The 64-page document is filled with interesting tidbits that will make you smarter at the office water cooler.

* Of all the fitness machines, the elliptical motion trainer has the highest percentage of participants whose annual household income exceeds $100,000 a year. Forty percent of those who use the elliptical make over $100,000.

Internal Watchdog Criticizes ESPN for Ethical Missteps on LeBron James Coverage

* ESPN’s internal journalism watchdog sharply criticized the cable-sports network for what he said were ethical missteps in its recent broadcast of a TV program devoted to basketball star LeBron James.

* The Walt Disney Co. network two weeks ago aired a one-hour special about James, who used the program to announce that he signed with a new team, the Miami Heat. In an unusual arrangement, James’s sports-marketing company suggested the program to ESPN and brokered an arrangement whereby the show’s advertisers donated money to the Boys & Girls Clubs of America, a charity James supports.

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Sports Business Weekly Buzz

Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach By Joe Mandese The deal combines the biggest operator of cable and broadband communications services with one of the most powerful and broadest reach broadcast operations, giving the merged entity unparalleled distribution, and some of the most popular programming content and brands ever. Philadelphia-based Comcast…

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