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athlete to entrepreneur

From Athlete to Entrepreneur: 7 Tips

Starting a business is never an easy task. It takes a lot of intense planning, execution of your strategy and little bit of luck to create the kind of business that you can build your life around. We know that businesses fail at an exceedingly high mark, reported at anywhere from 50-90%. Due to this…

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Turns out this guy has had some success with entrepreneurship as well

5 Steps to Transition from Athlete to Entrepreneurship

When the time comes for an athlete to move from the playing field to the boardroom, lots of questions arise: “What career path should I follow? What am I best suited to do given my unique traits as an athlete? How will I find professional fulfillment?” After a successful stint as a student-athlete at the…

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Charlotte Bobcats Could Revert to Familiar Team Name

According to a source familiar to the situation, Charlotte Bobcats owner Michael Jordan is changing the name of the franchise to the Hornets. Jordan reportedly has a timetable in mind for the name change, which he will reveal during a press conference scheduled for Tuesday. The name change has yet to be publicly announced. NBA Deputy Commissioner Adam Silver…

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Sports Psychology

The Sports Psychology Behind Great Athletes, Both Past And Present (INFOGRAPHIC)

Sports psychology involves the study and examination of how various psychological factors affect athletes’ performance on the field, in the gym, and on the ice. The infographic below — courtesy of BestCounselingSchools.com — that pertains to sports psychology highlights the many psychological characteristics of great athletes, including focus, drive and volition, emotional control, calmness, and confidence. Additionally, the visual…

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2011 Most Influential People In Sports Business

We recently ran a Facebook Contest asking our audience who they thought was missing from Sports Business Journal’s “50 Most Influential People in Sports Business“.  We received some great feedback and the people mentioned varied greatly from Michael Jordan (Owner – Charlotte Bobcats) to Lalit Modi (Creator – Indian Premier League). The annual list put…

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Who Are the All Time Basketball All Stars?

The very first NBA All-Star Game ever was staged in 1951. This year the game will be celebrating its diamond anniversary, which is why the uniforms feature an integrated diamond pattern. Sunday’s game will go straight into the rich history of the NBA. As players and fans are making their way to the Staples Center,…

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The Greatest Athlete Comebacks in Sports History

Australia’s swimming legend and most successful Olympian, Ian Thorpe, announced last week that he would be returning to competitive swimming with a view to winning even more medals at the 2012 Olympic Games, in London. Thorpe, who is just 28 years old, originally took a break from swimming in 2006 and, at the time, refused…

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The Michael Jordan Guide to Sports Career Success

Michael Jordan is the epitome of sports career success. Not only is he one of the all-time greats on the court, he wields even more power off of it. In June 2010, Jordan was ranked by Forbes Magazine as the 20th “Most Powerful Celebrity in the World,” with $55 million earned. (10 years after his…

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How to Gain an Edge Over Your Competition

Every athlete knows, without a shadow of a doubt, that daily practice of his/her craft is essential to gain a winning edge over the competition. Just as important though, is mental toughness; the ability to overcome challenges and setbacks. Having a psychological edge that enables you to cope with higher-than-average demands from team owners, coaches,…

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LeBron James Further Destroys PR

Really LeBron?

I just shook my head and mentally shook LeBron James by the collar when I read his tweet directed at critics, yesterday: “Don’t think for one min(ute) that I haven’t been taking mental notes of everyone taking shots at me this summer. And I mean everyone!”

(For the record, I wouldn’t lay a hand on a man three-times my size, especially if I was coaching him.)

Ok, so I guess I won’t be invited to his South Beach Christmas Bash. Oh, well….

Missed drinks donning umbrellas with The Decided aside, James is still a young player in the NBA. He has no championship rings and he still has lots of endorsements to sign before he comes close to Michael Jordan, the star basketball player he has been most compared. James’ endorsements may even trail Tiger Woods’.

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Sports Business Weekly Buzz

Euroleague Basketball signs first-ever title sponsor

Europe’s main club basketball competition is going to be renamed Turkish Airlines Euroleague Basketball after a ground-breaking sponsorship agreement signed by the airline and the league.

Tim Tebow Gets Chance To Take On Michael Jordan

Jockey announced the signing of Tim Tebow to a multi-year endorsement deal to endorse its line of products, including what it calls its new “Staycool” collection, which will hit stores in the spring of next year.
It’s the brand’s biggest sports endorser since the company signed Baltimore Orioles pitcher Jim Palmer to start posing in briefs exactly 30 years ago.
TaylorMade-Adidas Pits Two to Twitter Way Into a Job

How far would you go for a job? Would you eat a bug or wash an elephant? Both those challenges were presented to two contenders for the title of social-media catalyst at golf juggernaut TaylorMade-Adidas. To test the social-media mettle of its two finalists, the company dispensed with round-robin interviews and luncheons and dispatched them on the ultimate job tryout: a 50-day, nine-country golfing trip chronicled on Facebook, Twitter and other sites. Along the way, the contenders must respond to interactive challenges that include everything from creating a viral commercial to participating in user-generated contests — such as eating a bug or washing an elephant on their most recent stop in Thailand.

Want to Score in Sports? Create a Connection

And few people are more qualified to make sense of this turbulent and fascinating year than Michael Levine, co-head of CAA Sports since 2007. Mr. Levine leads a unit that not only represents more than 500 of the world’s most famous athletes, but is also active in the areas of corporate marketing, broadcast rights and sports-property sponsorship sales. Ad Age recently caught up with Mr. Levine for a wide-ranging conversation about the state of the sports world.

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LeBron’s Exulted Brand Takes Detour

I swore to myself before the start of the NBA free-agency period that I wouldn’t write about LeBron James. Sports media are putting in enough hours of coverage about his team status, for all of us.

I realized, however, that I work in and write about sports publicity and PR, and since James announced he would share his intentions of what team he’ll join for the next few years in an hour-long broadcast on ESPN, his story became a good PR/bad PR story.

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