michael jordan

2011 Most Influential People In Sports BusinessWe recently ran a Facebook Contest asking our audience who they thought was missing from Sports Business Journal’s “50 Most Influential People in Sports Business“.  We received some great feedback and the people mentioned varied greatly from Michael Jordan (Owner – Charlotte Bobcats) to Lalit Modi (Creator – Indian Premier League).

The annual list put together by SBJ includes a wide variety of executives that have affected the sports industry in North America over the past 12 months. We wanted to know who you thought was missing from this list?  And, of course, our criteria was not restricted to North America. So, as a result, there are a couple of mentions below that you may have never heard of, but have had a huge impact in the sports world.

So, without further adieu, here’s a summary of the contest entries we received:

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The very first NBA All-Star Game ever was staged in 1951. This year the game will be celebrating its diamond anniversary, which is why the uniforms feature an integrated diamond pattern.

Sunday’s game will go straight into the rich history of the NBA. As players and fans are making their way to the Staples Center, let’s take a look at the All-Time Best from All-Star’s Past.

Here’s my picks:

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About Thomas van Schaik

Thomas studied Communications in Amsterdam and has been working in international sports for over 15 years. He started his professional career at the Amsterdam Admirals in the NFL Europe and moved to Dutch professional soccer champions PSV Eindhoven in 1997. In 2001 he moved to Southern Germany to join Adidas. He's filled a variety of roles with the sporting goods brand, including 'Head of Global PR'. In 2011 he moved into the role of Global Brand Director.

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Australia’s swimming legend and most successful Olympian, Ian Thorpe, announced last week that he would be returning to competitive swimming with a view to winning even more medals at the 2012 Olympic Games, in London. Thorpe, who is just 28 years old, originally took a break from swimming in 2006 and, at the time, refused to say he was retiring from the sport. He is now heading to Abu Dhabi and Europe to fully focus on training and preparation for the Games. It will be intriguing to see whether ‘Thorpedo’, as he is known down under, will add to his Olympic medal tally of 5 gold, 3 silver and 1 bronze.

With this announcement in mind, I thought it would be interesting to take a look at some successful comebacks in world sport. In my search, I discovered many cases of successful (and unsuccessful – can anyone remember Hall of Famer and pitcher, Jim Palmer, who had a failed comeback with the Orioles in 1991?) comebacks.

You may not necessarily agree with the choice, or the order, or certain omissions (cyclist Lance Armstrong, Dara Torres, who won an Olympic swimming medal at the age of 41, or French racing driver Alain Prost to name a few) but here are my top five:

1. Niki Lauda

The Austrian driver from Formula 1 motor sport had to overcome adversity and fear to come back from a forced retirement. As defending champion, Lauda was leading the World Championships in 1976 after winning 5 races. Lauda, driving a Ferrari, had a horrific crash in the German Grand Prix in Nurburgring. The car burst into flames. With Lauda trapped in the wreckage, he was given up for dead. He suffered severe burns, extensive scarring and toxic flames damaged his lungs. Despite this, Lauda remarkably returned to the track just 6 weeks later. His successful return to the sport was confirmed with a victory in the 1977 World Championships. He repeated that feat 7 years later with a 3rd World Championship victory in 1984.

2. Mario Lemieux

Ice Hockey provides a truly amazing story of a sports player overcoming real adversity. Canadian Hall of Famer Mario Lemieux is widely recognized as one of the greatest players of all time. He won 2 Stanley Cups as a player in 1991 and 1992 and won 3 Hart Trophies (1987/88, 1992/93 and 1995/96) as NHL’s most valuable player in the regular season. However, what makes Lemieux so special is the fact that he achieved all this after overcoming terrible health problems. He can be seen as ice hockey’s equivalent to cycling’s Lance Armstrong who recovered from testicular cancer to win a record 7 Tour de France titles. Lemieux retired twice from hockey. He had Hodgkin’s lymphoma which forced his first retirement in 1997. He overcame that, returning to the NHL in 2000. In 2002 he led his country to an Olympic Gold Medal. His second and last retirement in 2006 was due to an abnormal heart rhythm known as atrial fibrillation. Lemieux is now owner of the Pittsburgh Penguins and has launched the Mario Lemieux foundation, which “is dedicated to raising funds for cancer and neonatal research as well as Austin’s Playroom Project, an initiative that creates sibling playrooms in medical facilities”.

3. Kim Clijsters

In tennis, Belgian Kim Clijsters, recently crowned Australian Open Champion, proves that comebacks can be successful. Clijsters left the game to start a family in 2007 but, just 2 years later, she returned to tennis and sensationally won the 2009 US Open after being offered a wildcard to take part. She has since followed up that win with another US Open triumph in 2010, and, in January she defeated Li Na to win the 2011 Australian Open – her fourth major.

4. George Foreman

Boxing is a sport where comebacks are fashionable. I could talk about the 2 Sugar Rays – Leonard and Robinson, Jack Dempsey – or even Muhammad Ali. The so-called ‘Rumble in the Jungle’ victory in 1974 in Zaire (now Democratic Republic of Congo), after 3 years out of the ring, was a hugely successful comeback for Ali. However, for me, arguably the greatest boxing comeback is from the man that Ali beat that day in Zaire – George Foreman.  Foreman who first won the heavyweight title against Frazier in 1973 stopped fighting in 1977. Ten years later he stepped back into the ring at the age of 38. After losing to both Evander Holyfield in 1981 and then Tommy Morrison in 1993, Foreman got a title shot against Michael Moore in 1994 in Las Vegas.  With a 10th round knockout (check it out on YouTube), Foreman became the oldest ever heavyweight champion at the age of 45, holding the record for the longest time between title reigns.

5. Michael Jordan

Jordan, who is acclaimed to be the greatest basketball player of all time, is my final selection. Jordan shocked world sport by announcing his retirement from NBA basketball in October 1993. At the time, Jordan was at the height of his game and had already won numerous individual honors in addition to 3 NBA titles with the Chicago Bulls (1991-1993). He retired to pursue a baseball career and signed a minor league baseball contract with the Chicago White Sox. After failing to reach the big leagues, Jordan returned to basketball in 1995 and inspired the Bulls to the 1996 NBA title. He became an integral part of what many claim to be the greatest team ever. In all, after returning to basketball, Jordan won 3 further NBA titles with the Bulls (1996-1998). He did have a second retirement in 1999 and a subsequent comeback with the Washington Wizards in 2001, after taking on an ownership and executive role, but that didn’t prove to be as successful as his first.

Thorpe, in last week’s press conference, stated:

“It was on my bucket list to swim another Olympics before I was 30, along with playing James Bond, starting a rock band, being a pilot – this seemed more realistic.”

Like the other 5 athletes mentioned here, let us hope that Thorpe does have a successful comeback. I’m not sure we’re quite ready to see him in a Bond movie just yet!

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About Chris Conway

Chris is a strategic programs analyst at the Australian Rugby Union (ARU) focusing on, amongst other things, sponsorship research, analytics and acquisition. He holds a MBA from the Australian Graduate School of Business (AGSM). Chris took part in the school’s exchange program by completing a semester at Stern business school, NYU where he studied sports marketing and sports economics. Connect with him on Twitter and LinkedIn.

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Michael Jordan is the epitome of sports career success.

Not only is he one of the all-time greats on the court, he wields even more power off of it. In June 2010, Jordan was ranked by Forbes Magazine as the 20th “Most Powerful Celebrity in the World,” with $55 million earned. (10 years after his final dunk!)

However, when you look behind the MJ curtain, you’ll see it wasn’t just His Airness putting in the hours and paying the price. He surrounded himself with a team of trusted advisors: Phil Jackson, David Falk and Tim Grover. Not to mention his publicist, nutritionist, financial advisor, the list goes on. [click to continue…]

About Chris McKinney

Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.

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Every athlete knows, without a shadow of a doubt, that daily practice of his/her craft is essential to gain a winning edge over the competition. Just as important though, is mental toughness; the ability to overcome challenges and setbacks. Having a psychological edge that enables you to cope with higher-than-average demands from team owners, coaches, and teammates. And of course, while this article is geared for athletes, anybody, whether they’re an athlete, businessperson, entrepreneur, or employee, can benefit from mental strength and stamina.

Mental toughness allows you to perform consistently better than your opponents because you are more focused, more determined, more confident, more resilient, and more in control under pressurized circumstances.

As Jimi Mitchell once said, “Mental toughness is not letting anyone break you.

The following traits need to be implemented and practiced on a daily basis until they’re part of your personal make-up: [click to continue…]

About Michelle Hill

Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com

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Really LeBron?

I just shook my head and mentally shook LeBron James by the collar when I read his tweet directed at critics, yesterday: “Don’t think for one min(ute) that I haven’t been taking mental notes of everyone taking shots at me this summer. And I mean everyone!”

(For the record, I wouldn’t lay a hand on a man three-times my size, especially if I was coaching him.)

Ok, so I guess I won’t be invited to his South Beach Christmas Bash. Oh, well….

Missed drinks donning umbrellas with The Decided aside, James is still a young player in the NBA. He has no championship rings and he still has lots of endorsements to sign before he comes close to Michael Jordan, the star basketball player he has been most compared. James’ endorsements may even trail Tiger Woods’. [click to continue…]

About Gail Sideman

Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.

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Euroleague Basketball signs first-ever title sponsor

Europe’s main club basketball competition is going to be renamed Turkish Airlines Euroleague Basketball after a ground-breaking sponsorship agreement signed by the airline and the league.

Tim Tebow Gets Chance To Take On Michael Jordan

  • Jockey announced the signing of Tim Tebow to a multi-year endorsement deal to endorse its line of products, including what it calls its new “Staycool” collection, which will hit stores in the spring of next year.
  • It’s the brand’s biggest sports endorser since the company signed Baltimore Orioles pitcher Jim Palmer to start posing in briefs exactly 30 years ago.

TaylorMade-Adidas Pits Two to Twitter Way Into a Job

How far would you go for a job? Would you eat a bug or wash an elephant? Both those challenges were presented to two contenders for the title of social-media catalyst at golf juggernaut TaylorMade-Adidas. To test the social-media mettle of its two finalists, the company dispensed with round-robin interviews and luncheons and dispatched them on the ultimate job tryout: a 50-day, nine-country golfing trip chronicled on Facebook, Twitter and other sites. Along the way, the contenders must respond to interactive challenges that include everything from creating a viral commercial to participating in user-generated contests — such as eating a bug or washing an elephant on their most recent stop in Thailand.

Want to Score in Sports? Create a Connection

And few people are more qualified to make sense of this turbulent and fascinating year than Michael Levine, co-head of CAA Sports since 2007. Mr. Levine leads a unit that not only represents more than 500 of the world’s most famous athletes, but is also active in the areas of corporate marketing, broadcast rights and sports-property sponsorship sales. Ad Age recently caught up with Mr. Levine for a wide-ranging conversation about the state of the sports world.

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About Ben Sturner

Ben Sturner is the Founder and CEO of Leverage Agency, one of the most respected, innovative, resourceful and ambitious sports and entertainment branding sponsorship agencies on Madison Avenue. Sturner has taken his multi-million dollar business from a small start-up in his New York City apartment to a premiere agency that has secured deals for clients including: Jimmy Kimmel Live, AVP Pro Beach Volleyball, KFC, Gillette, Progressive Insurance, Southwest Airlines, Reebok, Comcast, Anheuser Busch, Fremantle Media, Mark Burnett Productions and NBC’s Prime Time Celebrity Apprentice, Reveille, Radical Media, as well as other top-tier brands. Ben has been named NYC Entrepreneur of the month in TrueNYC.com and has been interviewed and featured on ESPN, NBC, CNBC, USA TODAY and WALL STREET JOURNAL as an expert in sports and entertainment sponsorship.

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I swore to myself before the start of the NBA free-agency period that I wouldn’t write about LeBron James. Sports media are putting in enough hours of coverage about his team status, for all of us.

I realized, however, that I work in and write about sports publicity and PR, and since James announced he would share his intentions of what team he’ll join for the next few years in an hour-long broadcast on ESPN, his story became a good PR/bad PR story.

The fact is that his brand took flight the day he was proclaimed “King James.” With no NBA championship rings on his finger, that name has taken a hit in recent days. If my Twitter followers are any indication, his brand is a punch line right now. (I have to thank the tweeps for keeping me laughing with one-liners that highlights this and their own fake announcements.) [click to continue…]

About Gail Sideman

Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.

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morbergIt came as no surprise to learn that adidas and the University of Central Florida ended their eight-year $3 million marketing relationship five years early, last month.

In what seemed to be a case of miscommunication and disagreement over whether UCF basketball player Marcus Jordan could wear his father Michael’s signature Nike shoes during Knights’ games, adidas, from the outside looking in, missed a huge public relations opportunity.

Last year when UCF told adidas that it was recruiting the son of the aforementioned NBA superstar, school administrators reportedly asked the shoe company’s personnel if Marcus Jordan could wear his father’s Jordan Brand shoes, manufactured by Nike. adidas initially agreed to let the young Jordan wear his dad’s shoes without affecting the status of the school’s agreement with it, but adidas executives changed their minds.

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About Gail Sideman

Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.

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