It came as no surprise to learn that adidas and the University of Central Florida ended their eight-year $3 million marketing relationship five years early, last month. In what seemed to be a case of miscommunication and disagreement over whether UCF basketball player Marcus Jordan could wear his father Michael’s signature Nike shoes during Knights’…
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adidas + UCF + Marcus Jordan – adidas = ???
Written by Gail Sideman in Sports Sponsorship
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