True to the social-media savvy, NBA All-Star’s form, Shaquille O’Neal’s two-day stay in Vegas tipped off with on-the-street giveaways as a part of an all-night social media blitz that took place to launch the weekend’s enlyten events.
Digital Royalty planned the first-ever progressive tweet-up, known as a Tweethop. It’s a mixture between a Tweetup, a meeting between Twitter acquaintances, and club hopping with Hip hop dancers in town. The Hip hop squad handed out enlyten product samples throughout the evening in some of the trendiest clubs along the strip. The entire event was planned via social media.
Watch how it all went down during this video, and see Shaq dance…
About Amy Martin
Amy Martin spent eight years living the agency life working with clients such as the Arizona Cardinals, Phoenix Coyotes and the the Super Bowl XLIII Host Committee. She recently spent three seasons with the Phoenix Suns developing and monetizing their digital media platform. During her time with the Suns, she was responsible for concepting, pitching, executing and measuring digital marketing partnerships (sponsorships). Digital Royalty, Amy’s Digital Integration and Social Marketing agency, focuses on developing strategies to help corporate brands, professional sports leagues, teams and athletes build, measure and monetize their digital universe. She has developed a proprietary Return on Influence (ROI) measurement formula to demonstrate the value of social marketing. Her most recent example of social media success is the growth of Shaquille O’Neal’s digital brand via social media and implementing measurable strategies which have resulted in securing major endorsement deals.
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Great stuff, Amy. Especially the point of non-traditional PR working. Say bye-bye to the traditional press release or is that crazy talk?
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