digital branding

Where To Find Sports Domain Names

by |November 24th, 2009

network-solutions-logo-historyThe domain name industry has come a long way in the last 20 years.  In the early 1990s, an individual needed to write in and request a domain name and there was a limit of five names.  A few years later, Network Solutions came on the scene and you could register a domain name, but had to commit to a two-year registration fee of $70 – it was so primitive back then that they would even allow you to register names and they would send you an invoice for the domain.  There was no obligation on the invoice, so if you didn’t pay it, the domain would back into the pool of available names.

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About Tim Evans

Tim Evans is the CEO of Athlete Web Design, a web design and internet marketing firm for athletes and sports professionals based in Chicago. Tim has been online since 1997 and is an expert in the domain name sales, acquisitions, and monetizing realm. This expertise in domain names has evolved into helping athletes and sports professionals with a virtual presence online through official websites for athletes / sports entities. Twitter: @athlete E-mail: [email protected]

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How To Build a Digital Brand Universe

by |August 31st, 2009

Building a Digital Brand Universe is a fundamental part of the Digital Royalty philosophy.  We created the concept to serve as a road map for digital integration.  This video is an example of how social media is done on the move.

About Amy Martin

Amy Martin spent eight years living the agency life working with clients such as the Arizona Cardinals, Phoenix Coyotes and the the Super Bowl XLIII Host Committee. She recently spent three seasons with the Phoenix Suns developing and monetizing their digital media platform. During her time with the Suns, she was responsible for concepting, pitching, executing and measuring digital marketing partnerships (sponsorships). Digital Royalty, Amy’s Digital Integration and Social Marketing agency, focuses on developing strategies to help corporate brands, professional sports leagues, teams and athletes build, measure and monetize their digital universe. She has developed a proprietary Return on Influence (ROI) measurement formula to demonstrate the value of social marketing. Her most recent example of social media success is the growth of Shaquille O’Neal’s digital brand via social media and implementing measurable strategies which have resulted in securing major endorsement deals.

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Digital Sports Branding Through Social Media

by |July 28th, 2009

Amy Martin

Amy Martin has major influence when it comes to helping professional sports teams (like the Phoenix Suns) and professional athletes (the mighty Shaquille O’Neal), take control of their digital brand.

Her recent success attracts more major clients knocking on her door every day as she helps people answer some of the toughest questions like, “How can social media save me money?” and “What’s the risk if I don’t get involved?”

Not only does Amy and her team help guide you to answer those questions, but she also helps you to Listen, Experiment, and Measure your entire process to show you the results you are looking for.

Watch this two minute video below to learn more about Amy, her processes, and the content she will be providing in the months to come.  Feel free to leave a comment below or ask Amy a question you may have regarding social media in sports. (Intro written by Lewis Howes)

 

 

About Amy Martin

Amy Martin spent eight years living the agency life working with clients such as the Arizona Cardinals, Phoenix Coyotes and the the Super Bowl XLIII Host Committee. She recently spent three seasons with the Phoenix Suns developing and monetizing their digital media platform. During her time with the Suns, she was responsible for concepting, pitching, executing and measuring digital marketing partnerships (sponsorships). Digital Royalty, Amy’s Digital Integration and Social Marketing agency, focuses on developing strategies to help corporate brands, professional sports leagues, teams and athletes build, measure and monetize their digital universe. She has developed a proprietary Return on Influence (ROI) measurement formula to demonstrate the value of social marketing. Her most recent example of social media success is the growth of Shaquille O’Neal’s digital brand via social media and implementing measurable strategies which have resulted in securing major endorsement deals.

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