How To Build a Digital Brand Universe

By on August 31, 2009 in Sports Marketing

Building a Digital Brand Universe is a fundamental part of the Digital Royalty philosophy.  We created the concept to serve as a road map for digital integration.  This video is an example of how social media is done on the move.

About Amy Martin

Amy Martin spent eight years living the agency life working with clients such as the Arizona Cardinals, Phoenix Coyotes and the the Super Bowl XLIII Host Committee. She recently spent three seasons with the Phoenix Suns developing and monetizing their digital media platform. During her time with the Suns, she was responsible for concepting, pitching, executing and measuring digital marketing partnerships (sponsorships). Digital Royalty, Amy’s Digital Integration and Social Marketing agency, focuses on developing strategies to help corporate brands, professional sports leagues, teams and athletes build, measure and monetize their digital universe. She has developed a proprietary Return on Influence (ROI) measurement formula to demonstrate the value of social marketing. Her most recent example of social media success is the growth of Shaquille O’Neal’s digital brand via social media and implementing measurable strategies which have resulted in securing major endorsement deals.
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2 Responses to How To Build a Digital Brand Universe

  1. Brad Williamson - The Virtual Biographer™ September 4, 2009 at 7:29 am #

    Nice vid, Amy!

    I like to tell the people I help that if you’re trying to build your brand into a social media superstar, then you’re doing it wrong. Only when you begin to treat your personal brand as if it’s a full-on MEDIA EMPIRE will you be doing it oh-so RIGHT.

    From what I saw in your video, it seems to me that you, too, understand the value in such an ambitious mindset quite well ;-)

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  1. Kaimaan » Sports clubs are media! - September 3, 2009

    [...] social media (facebook etc.) and other places. I found an interesting video/blog post about “How To Build a Digital Brand Universe” from Amy Martin. Tools like that are helpful when planning an online media strategy. In the [...]

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