Digital Sports Branding Through Social Media

Amy Martin has major influence when it comes to helping professional sports teams (like the Phoenix Suns) and professional athletes (the mighty Shaquille O’Neal), take control of their digital brand.

Her recent success attracts more major clients knocking on her door every day as she helps people answer some of the toughest questions like, “How can social media save me money?” and “What’s the risk if I don’t get involved?”

Not only does Amy and her team help guide you to answer those questions, but she also helps you to Listen, Experiment, and Measure your entire process to show you the results you are looking for.

Watch this two minute video below to learn more about Amy, her processes, and the content she will be providing in the months to come. Feel free to leave a comment below or ask Amy a question you may have regarding social media in sports. (Intro written by Lewis Howes)

About Amy Martin

Amy Martin spent eight years living the agency life working with clients such as the Arizona Cardinals, Phoenix Coyotes and the the Super Bowl XLIII Host Committee. She recently spent three seasons with the Phoenix Suns developing and monetizing their digital media platform. During her time with the Suns, she was responsible for concepting, pitching, executing and measuring digital marketing partnerships (sponsorships). Digital Royalty, Amy’s Digital Integration and Social Marketing agency, focuses on developing strategies to help corporate brands, professional sports leagues, teams and athletes build, measure and monetize their digital universe. She has developed a proprietary Return on Influence (ROI) measurement formula to demonstrate the value of social marketing. Her most recent example of social media success is the growth of Shaquille O’Neal’s digital brand via social media and implementing measurable strategies which have resulted in securing major endorsement deals.

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Tagged as: amy martin, digital branding, Social Media, Sports

Debra Russell

This is exactly what I teach my clients and Members. My clients - professionals in the Arts and Entertainment industry - think in terms of Fans/Followers. I recommend they think in terms of "clients".
Because it's not about selling, it's about service. It's about creating relationships and fulfilling their wants/needs/desires.
What social media allows us to do is to discover who they are, and what they need. So that we can express what we do in terms that they will recognize and be attracted to. It's about packaging what we do in a format that fulfills their unique desires.

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Darren Heitner

"Make friends, not followers."
So try to convert Twitter into a Facebook in terms of relationships?

jdbasketball

entertain aand engage! very helpful reminder, thanks !

Melissa DelaCalzada

Amy - I appreciate your explanation regarding "make friends, not followers" which focuses on "human relationships vs. media impressions." That is the beauty of social media - relationships. Thanks!

Because it's not about selling, it's about service. It's about creating relationships and fulfilling their wants/needs/desires.

What social media allows us to do is to discover who they are, and what they need. So that we can express what we do in terms that they will recognize and be attracted to. It's about packaging what we do in a format that fulfills their unique desires.

Amy Martin

Hi Darren, the "Make friends, not followers" statement speaks to the level of relationship a brand should have with its audience. These are human relationships vs. media impressions. The more engagement, interaction and loyalty fostered within the so-called follower list, the more brand champions you will garner. When we think of "friends" vs. "followers" it makes us more accountable for relevant, entertaining and warm communication.