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Getting A Degree In Sports Marketing

Do you love sports, but have no athletic ability beyond memorizing stats and fielding a fantasy league? Perhaps you’re an athlete, but realize a professional career isn’t in your future. Maybe you’re preparing for the draft, but need to prepare for a career once your playing days end. If you enjoy sports, sales, meeting people,…

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Monetizing on Facebook

Before I start, let me say that monetization should be far from the first concern for a brand when deciding to engage on Facebook, or with any aspect of social media. Social media is primarily about developing meaningful relationships with fans and consumers. It provides brands with the ability to humanize themselves, engage with consumers…

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Three Keys to Increasing Sponsorship ROI

(This is a guest post by Rana Akkaya) Sports sponsorship and event hospitality is a great platform to build business-impacting relationships through shared out-of-office experiences. Companies need to be confident that the dollars invested in sponsorships are being spent effectively and that every asset received is being maximized. As a result, Sponsorship ROI (Return of…

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Creating Brand Advocates Through Word of Mouth

This is another side to Social Media that is often overlooked, when organisations plan their online approach yet can be as important, if not more so than having a Facebook/Twitter page.

A old approach that has taken on a new meaning and been opened up by social media is creating brand advocates and generating positive ‘Word of Mouth’. This is important because you as a brand can only generate a certain amount of trust in what you say to people.

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Sports Business Weekly Buzz

LeBron Can Make More With Heat Than Cavs

* But if you match up what James’ salary would be for the first five years in Cleveland and the five years in Miami, you find that the Cavaliers are only offering him $4 million more.

Tebow Leading League In Jersey Sales

* It has been three months, and Tim Tebow still hasn’t taken a single (real) snap under center for the Denver Broncos, yet he’s leading the league in jersey sales.

Gillette, Not the Best Ads a Man Can Get
* Cynicism runs amok among our hallowed list this week. And the biggest culprit of that kind of audience distrust is none other than Gillette. The razor maker owns the top spot with last week’s debut video, “Perfect Length,” as well as this week’s No. 5 slot, newcomer “Young Guns,” which drew over 3.7 million views combined.

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Make the New Geek on the Web for You

SeatGeek.com launched in September of 2009 and functions a bit like some of the websites developed for the travel industry, but for your favorite sports teams. Out of the frustration of being a Red Sox fan and always having to pay a premium for tickets, Russ & Jack Groetzinger came up with SeatGeek.com to rid them and other fans of that “I’ve been ripped off feeling.”

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5 Proactive PR Tips for Sports Figures

It’s official. Tiger Woods announced on his website that he will begin his comeback from the personal mega-bogey that derailed his professional career for four months. Ben Roethlisberger is still fighting a sexual assault charge, his second such fumble in three years. Four University of Oregon football players have been in trouble with the law…

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Sports Media PR, Then and Now

As the old Virginia Slims tagline for the Women’s Tennis Tour said  in the 1970s, “WOW!” Oh, wait … that line was, “You’ve come a long way, baby.” The way publicists communicate with sports editors and reporters has changed along with the rest of the media world. What people on the outside of the industry may not know, however,…

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