Do you love sports, but have no athletic ability beyond memorizing stats and fielding a fantasy league? Perhaps you’re an athlete, but realize a professional career isn’t in your future. Maybe you’re preparing for the draft, but need to prepare for a career once your playing days end.
If you enjoy sports, sales, meeting people, creative challenges, a fast pace, and travel, sports marketing may be what you’re looking for. [click to continue…]
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Before I start, let me say that monetization should be far from the first concern for a brand when deciding to engage on Facebook, or with any aspect of social media. Social media is primarily about developing meaningful relationships with fans and consumers. It provides brands with the ability to humanize themselves, engage with consumers in a one-to-one manner, create trust, address customer concerns, and more. In the end, effective use of social media can lead to sales and other forms of monetization. But it takes time and patience. In this post, I’ll highlight how sports brands (specifically) can profit financially from an active Facebook community. [click to continue…]
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
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(This is a guest post by Rana Akkaya)
Sports sponsorship and event hospitality is a great platform to build business-impacting relationships through shared out-of-office experiences. Companies need to be confident that the dollars invested in sponsorships are being spent effectively and that every asset received is being maximized. As a result, Sponsorship ROI (Return of Investment) has a renewed focus to protect companies to justify the expense.
Here are three keys to increase the ROI from your sponsorship ticket and hospitality assets: [click to continue…]
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(This is a guest post by Daniel McLaren)
This is another side to Social Media that is often overlooked, when organisations plan their online approach yet can be as important, if not more so than having a Facebook/Twitter page.
A old approach that has taken on a new meaning and been opened up by social media is creating brand advocates and generating positive ‘Word of Mouth’. This is important because you as a brand can only generate a certain amount of trust in what you say to people. [click to continue…]
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LeBron Can Make More With Heat Than Cavs
Tebow Leading League In Jersey Sales
Gillette, Not the Best Ads a Man Can Get
Ben Sturner is the Founder and CEO of Leverage Agency, one of the most respected, innovative, resourceful and ambitious sports and entertainment branding sponsorship agencies on Madison Avenue. Sturner has taken his multi-million dollar business from a small start-up in his New York City apartment to a premiere agency that has secured deals for clients including: Jimmy Kimmel Live, AVP Pro Beach Volleyball, KFC, Gillette, Progressive Insurance, Southwest Airlines, Reebok, Comcast, Anheuser Busch, Fremantle Media, Mark Burnett Productions and NBC’s Prime Time Celebrity Apprentice, Reveille, Radical Media, as well as other top-tier brands. Ben has been named NYC Entrepreneur of the month in TrueNYC.com and has been interviewed and featured on ESPN, NBC, CNBC, USA TODAY and WALL STREET JOURNAL as an expert in sports and entertainment sponsorship.
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Last February on a return flight home from Colorado I picked up the in flight magazine and flipped through it. On page 54, I was introduced to Seat Geek with one lengthy teasing paragraph.
Earlier this month I was able to catch up with one of the co-founders Russ D’Souza and speak with him about SeatGeek.com which recently was also featured in TechCrunch, FastCompany, cnet, Venture Beat & the LA Times.
SeatGeek.com launched in September of 2009 and functions a bit like some of the websites developed for the travel industry, but for your favorite sports teams. Out of the frustration of being a Red Sox fan and always having to pay a premium for tickets, Russ & Jack Groetzinger came up with SeatGeek.com to rid them and other fans of that “I’ve been ripped off feeling.” [click to continue…]
Tyler Johnson is an innovative thinker inspired by the likes of Bill Veeck, Jon Spoelstra, Pat Williams & Brooks Boyer. Currently working for Kroenke Sports & Entertainment as a Group Sales Account Executive for the Denver Nuggets. Prior he worked as the New Business Development Executive with the Chicago White Sox. Tyler has also worked directly with the inventor and creator of Arena football and also for Mike Ditka’s former Chicago AFL franchise. As a former collegiate athlete and business sensed individual Tyler ventured to combine his passions to get into the business side of sports.
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It’s official. Tiger Woods announced on his website that he will begin his comeback from the personal mega-bogey that derailed his professional career for four months.
Ben Roethlisberger is still fighting a sexual assault charge, his second such fumble in three years.
Four University of Oregon football players have been in trouble with the law in the month.
These are just some of the dozens of professional sports figures whose off-the-field actions have affected theirs and their organizations’ reputations.
Despite the proliferation of portable recording devices and media’s unprecedented coverage, athletes and coaches who enter the public limelight because of their talents, continue to endure public humiliation because of their own poor personal decisions. It’s for that reason I want to reach out via SportsNetworker with a PR primer. It could even be looked upon as an image savior.
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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As the old Virginia Slims tagline for the Women’s Tennis Tour said in the 1970s, “WOW!” Oh, wait … that line was,
“You’ve come a long way, baby.”
The way publicists communicate with sports editors and reporters has changed along with the rest of the media world. What people on the outside of the industry may not know, however, are that the details that were carried out with physical and cerebral strength years ago, are today, combined with professionals’ organizational and technical abilities.
But I digress…
I venture to say that the most visual change among sports publicists and media are in the way each look. Sports were once all about the guys…the good ol’ boys…reporters chain-smoked or fashioned cigars hanging out of the corners of their mouths. Along came Title IX , which brought more women to the playing field. At the same time, press row began to show its feminine side.
While the majority of sports executives remain male, the overall composition today, is mixed. Issues from locker room access to who is allowed to play, put a spotlight on society’s shift as more women delayed marriage and took jobs outside their homes. [click to continue…]
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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