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Brand Brilliance: Sponsoring Local Communities to Benefit Everyone Involved

On a recent trip to Indonesia I visited a number of well-known surf beaches. While I was there, I learned a bit about the local community and discovered that some businesses were doing ‘radical’ things to support the sport of surfing and keep the beaches clean. As a beach volleyballer I’ve played in some amazing…

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Cause Marketing in Sports

The latest cause marketing deal in sports was announced in Kansas City on Tuesday last week. Soccer club Sporting KC (formerly the Kansas City Wizards), which plays in Major League Soccer, did an historic and innovative deal with the Lance Armstrong Foundation. The club has handed over naming rights of its new $200 million stadium…

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