At the inaugural Game Changers conference, held by Sports Business Journal, marketers gained some valuable information on how to use sports to market to women. PepsiCo Chairwoman and CEO Indra Nooyi gave insight on the need for marketers to reach out to women who love sports. PepsiCo gives some insight While speaking at the event,…
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Sponsorship Activations at the NFL Experience
As we know, the Super Bowl is one of the greatest spectacles in the sports world and fans from all over make a pilgrimage to experience it. The NFL has done a fantastic job of making it possible for the average fan to experience the Super Bowl, even if they don’t have a ticket to…