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Reputation Management: Athletes Facing Controversy

Written by in Sports Marketing

(This is a guest article by Wesley Mallette) Athletes in trouble. We see it every day in the news and find ourselves wondering aloud, “Wow. Did they really just say/do that?” The vast majority of athletes will face a crisis of some proportion during their career or post-career. How they handle it is everything, and…

adidas + UCF + Marcus Jordan – adidas = ???

Written by in Sports Sponsorship

It came as no surprise to learn that adidas and the University of Central Florida ended their eight-year $3 million marketing relationship five years early, last month. In what seemed to be a case of miscommunication and disagreement over whether UCF basketball player Marcus Jordan could wear his father Michael’s signature Nike shoes during Knights’…

Sports Business Weekly Buzz

Written by in Sports Business

TV Revs: ’09 Down 22%, Rise Predicted in ’10 By Wayne Friedman BIA/Kelsey, a financial advisor to local media companies, estimates that TV stations’ ad revenues will rise 3% in 2010 — or $500 million — to $16.1 billion. The media group now says 2009 will end at $15.6 billion, down 22.4% from last year’s…

Sports Business Weekly Buzz

Written by in Sports Business

72% Of Advertisers See More Digital Spending In 2010 By Erik Sass A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year. Along with the good news for digital media, the survey (which focused on…

Sports Business Weekly Buzz

Written by in Sports Sponsorship

Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach By Joe Mandese The deal combines the biggest operator of cable and broadband communications services with one of the most powerful and broadest reach broadcast operations, giving the merged entity unparalleled distribution, and some of the most popular programming content and brands ever. Philadelphia-based Comcast…

The Bowl Conundrum Structure Needs Public Relations Help

Written by in Sports Media

BCS. Sometimes that’s all you have to say to launch a storm of criticism about today’s way to select the best team in college football. Just ask Bill Hancock, last week’s newly named executive director of the Bowl Championship Series. To be sure, Hancock is no Johnny-come-lately. He was the first director of the Final…

Sports Networker Summit – NYC

Written by in Uncategorized

The Sports Networker Summit – NYC  is being held December 7th at the Roger Smith Hotel. This exclusive event has limited seating available and will feature some of the brightest minds in the sports industry.  (Twitter hashtag for this event is #NYCSports) Your Hosts: Lewis Howes is the founder of the Sports Executives Association and…

Redefine Your Passions

Written by in Sports Jobs

We hear it in sports business all the time. Passion. It seems to go hand in hand with sports and it’s paralleled in business.  You see it on resumes and ad campaigns.  Dictionary.com defines passion as a strong or extravagant fondness, enthusiasm, or desire; and though it’s a noun to be effective in your career…

How Athletes are Emotionally Abusing Children

Written by in Social Media in Sports

(This is another funny guest post by The Virtual Biographer™, Brad Williamson.) Let’s look back – ooooooooooh – 20 years ago when I was a fresh-faced nine year old cutie patootie… I liked: Duck Hunt New Kids On The Block Yoo-Hoo Girbaud And most of all… Nolan Ryan That dude was my personal Jesus.  On…

Sports Public Relations Critical to Athlete Playbook

Written by in Sports Marketing

We’ve heard the words “public relations” tossed around quite a bit this summer, particularly when an athlete or coach scrambles to save face after behaving badly. My concern as someone who’s worked in sports PR in some shape or form for most of my professional life, is that I increasingly hear consumers talk about press…

SEC Caught in PR Firestorm Over Social Media Policy

Written by in Sports Media

Southeastern Conference associate commissioner for media relations, Charles Bloom, has had better weeks. Actually, so has everyone in the SEC offices in Birmingham, Ala. Just days after a conference ticket policy went into place, the SEC began to receive unprecedented criticism from season ticket holders at its 12 member schools to media nationwide. The primary…

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