Kobe may be better Social Media and Basketball than Lionel Messi but neither of them wins when ice cream is involved! Kobe is one of the most engaging athletes on Twitter, http://www.sportsnetworker.com/2013/04/10/4-most-engaging-professional-athletes-on-twitter/, but I wonder if he really would make me a balloon animal if I was sitting in front of him on Turkish Airlines. Unlikely but maybe we could have a nice chat about Sports Marketing.
How That Turkish Airlines ‘Kobe vs. Messi’ Ad Went Super Viral
