It will be interesting to see what they do with the naming, since there are already two other NBA Arenas that bear the American Airlines name. Is there room for the Suns to get out of this 30 year agreement, that has less than ten years left to it? Will the name stay the same, and just show homage to the airline that once was or will American Airlines insist on a change that brandishes their name? Then you still have to think about the sponsorship deals with the teams in the hub cities. Will they become “free agents” of sorts and find another airline to partner with altogether? This merger leaves more questions for American Airlines and it’s Sports partners than it does answers.