Wha—-Boom! Did you hear that? That was just the sound of the Northern Illinois Huskies crashing the Bowl Championship Series (BCS) with their improbable selection into the Orange Bowl. Who saw this coming? There was a buzz around the Kent State vs. Northern Illinois game last weekend and the probability for the winner to workRead more →
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Ever since 2007, the Penn State football program has seen a drop in attendance at Beaver Stadium. In 2012, the Nittany Lions averaged close to 97,000 fans per game whereas five seasons ago, the home attendance averaged 108, 917. But the surprising part of that Penn State football statistic? The lack of ticket sales mightRead more →
At the beginning of the 2014 NFL season, it’s projected that the San Francisco 49ers will have a brand new stadium to call home. Santa Clara Stadium, which is being constructed in Silicon Valley, will hold 68,500 fans; the stadium will have the ability to hold upwards of 75,000 people for special events like, for instance, the SuperRead more →
We are now happily accepting your money! Have you ever heard this before in a ticket sales campaign? We will now accept your hard earned cash for a sporting event over a year away! Put your money down NOW OR ELSE miss the chance of seeing your favorite team next year live and in person. And of courseRead more →
This is a guest post by Henry de Con It’s common knowledge that sports sales is the easiest path to start your career in sports, but as you can probably assume its also the hardest task. Sales in any industry is a challenge, so it should come as no surprise that it’s just as rough in sports. Read more →
Some teams are knee deep into playoff ticket sales, renewals for next season, and a rush of new season ticket sales to reserve their priority numbers for next season. That’s great! However, this may not be the case for the rest of the teams in the NBA, NHL, or NLL. Great seasons have come toRead more →
Are you looking for a new innovative way to bring qualified account representatives to your sport? Are you interested in breaking into the MLS? Do you want to work in soccer (futbol), but have been told you don’t have enough ‘sales’ experience? The sports ticket sales landscape in the MLS is currently in an evolution,Read more →
It’s keeping team owners and sales VP’s up at night – and everyone else that’s involved in professional sports. Facedwith the threat of a potential labor strike, those who are in sports ticket sales are being asked to continue to stay the course and call their prospect lists. While managers are saying “Business AsRead more →
Who wants to make more money in sports ticket sales? (OK… you can all put your hands down.) And…who is willing to shame or embarrass their team’s clients in order to get there? (Keep those hands down! Shame on you in the back row!) Upselling current seatholders can be a major contributor to any team’s bottom-lineRead more →
Fans don’t typically purchase a ticket to your stadium because the seat is red or that the seat is 2 ½ inches thick. Then why do we still just sell clients a ticket? “People buy products for what they can do, not what they are” – Anonymous It’s about people in the seats and theRead more →
Have you ever been ‘frozen’ in a ticket sales conversation? We all get that sinking feeling every once in a while. You’ve either lost your place in the conversation, got distracted, or reached a verbal dead end. It’s been called “Salesheimer’s Disease”; your brain goes numb, and it feels like there’s nothing left to sayRead more →
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