The 2011 Rugby World Cup has come and gone and in the end, the New Zealand All Blacks have stood victorious. For a country that has been waiting for 24 years to hoist the Rugby World Cup trophy, their storybook ending was something that will go down in history as one of the greatest moments…
Archive | Social Media in Sports
Monetize Social Media In Sports – Carson McKee Interview
It’s no secret that professional sports teams are finding tremendous value in engaging in social media these days. It provides them with an additional touch point to connect with their fans and drive traffic to their website. However, many sports teams are finding it challenging to monetize social media because of the fine balance between…
Elite Athletes are in the Hot Seat: Is the Pressure of Being a Role Model too Much?
One of the biggest sports stories to hit Australia this week involved aspiring 23-year-old Olympic swimmer and elite athlete Kenrick Monk, who broke his elbow in two places and will now be out of action for at least six weeks. Initially Monk told police he had been hit by some young (P- plate) drivers in…
Professional Athletes on Social Media: Why Some Get Fans and Others Fines
Professional athletes can use social media to connect with fans and share their personal lives in ways they never could before. An athlete used to be a number, position, weight class or title. Now, athletes, about whom fans only knew what they read in the papers, have become so much more accessible. Today even the…
The Greatest Show on Turf – The Rugby World Cup
The biggest sporting event on the planet this year – the Rugby World Cup (RWC) – starts later this week. The RWC is now big business and is the third largest sporting tournament in the world (after the Olympic Games and the FIFA Soccer World Cup). As many of our readers are based in countries…
Athletes on Twitter: A Branding Guide
This is a guest post from Thomas Stone.Recently SportsNetworker counted down the Top Five Most Followed Athletes on Twitter. Sure, they have a lot of followers, but influence is a totally different story. Athletes can influence their followers, no matter the number, based on the way they present themselves. Their followers will either listen to…
The Sports Industry Obsession with Meaningless Numbers
This is a guest post from Max Wendkos. This past Sunday, the Atlanta Braves hosted “#BravesBash” – a broad social media effort in which players and team executives interacted with fans on a variety of platforms including Twitter, Facebook, and Skype. Kudos to the Braves; this was a great idea and it was executed very…
How to Use Facebook to Setup a Great Soccer Season
As Labor Day approaches, the Fall soccer season is upon us where nearly nineteen million soccer players will take the field. And for each one of those teams, there is a volunteer soccer coach. One of the major drags of coaching a soccer team is communicating with all the parents and players. While communicating with…
Social Media Shakes up Key Sports Events in 2011
This blog is fully dedicated to covering the shift in consumption of sport (and therefore the way athletes, sports organizations, and sponsors choose to interact with their audiences). Globalization, digitalization, and individualization are changing our lives – and they’re doing it fast! The shift towards global – social – sports consumption is no longer ‘a…
How to Use Social Media during the 2011 NFL Free Agency
We can all breathe easy, the NFL is back. And with a little more than a month left until the 2011 NFL season opener (Sept. 8th) we are witnessing a frenzy of a free agency period. In just one week we saw Chad Ocho Cinco traded to the New EnglandPatriots, Reggie Bush taking his talents…
Top 5 Most Followed Pro Athletes On Twitter
This is a guest post from Thomas Stone. A spontaneous decision to post one’s thoughts can backfire in an instant, but think of the backfire that can ensue for athletes with thousands of followers. History is clear evidence of the damage a simple “tweet” can cause to an athlete’s reputation. “What kind of person celebrates death?”…
Carving out a Niche with CrowdSeats.com
This is a guest post by Tyler Johnson My e-mail inbox has been blowing up lately with daily deals. Then more. And more. And delete. I wondered why I even opted in to a few of these sites as I delete nine out of 10 I receive. When I came across CrowdSeats.com, I became curious…