As many of you that read the articles on SportsNetworker.com already know, social media continues to impact the way that sports teams connect with their fans. And, we continuously see examples of how certain teams set the bar higher and higher with every new creative use of Facebook, Twitter, YouTube, etc. So, when I came…
Archive | Social Media in Sports
Dallas Mavericks use Social Media to connect with Fans
The NBA has the most followers in Social Media of any sports league in the nation. Teams are encouraged to interact with their fans in Social Media and the Dallas Mavericks are one of the leaders in this space. The Mavericks Facebook & Twitter pages have over 2 million followers which makes them 7th best…
20 Must Follow Sports Twitter Accounts At Super Bowl 46
Last week Mashable put up their list of who you need to follow on Twitter during the Super Bowl. That list is very well done and is more than worth a read. It was so good, in fact, it gave us the idea to create our own list of must follow Sports Twitter accounts with…
Top 8 Most Engaging NFL Players on Facebook
Several different qualifications are needed to be crowned as the King of the NFL Facebook Pages and overall number of “likes” does not guarantee you a spot on the most engaging NFL players on Facebook list. In order to be the NFL Facebook master, one must entertain and amuse, while engaging with their fans, providing…
Digital Advantage to the Australian Open
The Australian Open Grand Slam tennis tournament, which has reached half way stage as I write this, has built on the progress of previous years to establish a strong, recognizable and credible online brand. According to Sam Laird, in a recent post on the US website Mashable, the Australian Open ‘may just be the most…
Engaging Fans and Raising Awareness through Social Media in Sports
Here in Australia, sporting clubs are only just realizing the massive potential of social media and beginning to understand the new opportunities they have to connect with their fans. This week I decided to have a chat to Sean Callanan, the Founder of Australian based digital sports company Sports Geek. Sean is one of the…
Social Media Changes Sports Photography
The world is changing rapidly and from now onwards the speed of that change is only going to further increase. We’re daily bombarded with thousands of images. Every photo can be worth a thousand words. But which images are the ones that stick and make a difference? Which (and whose) story is being told (and…
MLB Facebook Pages – Top vs Worst Teams
It can be argued that the best teams should have the best MLB Facebook Pages. If a team is successful on the field, you’d expect they’d be able to capitalize on fan fervor and strengthen their fan connection online. On the flip side, it might also be argued that the worst teams have nowhere to…
Social Media Fan Rewards: Baylor University Uses Innovative New Program to Reward Fans
This is a guest post submitted by Keith Beise Fans are always the best marketers of their teams–wearing team colors, talking about events, and bringing their friends to games. The problem for teams is they often have no input on what their fans are saying, don’t know who their fans are, and are not able…
How The New MLB Social Media Policy Affects Players
In the wake of seeing what a lockout can do to a league, Major League Baseball has decided to peacefully and quietly get their Collective Bargaining Agreement done and guarantee baseball to it’s fans through 2016. While some things in the agreement seem superficial, like a “no tobacco tin in the back pocket while on…
Top Sports Business Professionals To Follow On Twitter
With the world in a constant state of upheaval these days, sports business is not exempt. Below are the sports business leaders who can bring clarity to the topsy turvy landscape. Sports Business Professionals: Tweet Leaders 1. Darren Rovell When you have read an article called “My 13 Golden Rules of Twitter,” written by someone…
Movember: Athletes, Moustaches, and a Good Cause
Movember is here! ‘Movember’ (a portmanteau of “moustache” and “November”) is an annual, month-long event involving the growing of moustaches during the month of November. It has become a global celebration of furry face furniture all over the world, and helps to raise money and awareness to combat one of the biggest killers of young…