With the world in a constant state of upheaval these days, sports business is not exempt. Below are the sports business leaders who can bring clarity to the topsy turvy landscape.
Sports Business Professionals: Tweet Leaders
When you have read an article called “My 13 Golden Rules of Twitter,” written by someone with more than 143,000 followers, you should tack it on your refrigerator. No wonder Rovell earned Sports Social Media Professional of the Year.
Heitner tweets often but not too often. He mixes it up between links, stories, advice to students, retweets and other worthwhile content.
Keene, of Octagon Sports Marketing, does a great job conversing with her followers. Though I don’t see many links or retweets in her recent activity.
4. Brian Gainor
Gainor is up for the business awards circuit this year, and I can see one reason why. He provides his followers with a variety of links, he interacts with them and he promotes. Unfortunately, for followers, Gainor varies between tweeting a lot or a little.
Scibetti’s site is one of the best, and he consistently hosts awesome events. He continues networking on Twitter. I don’t see too much else besides conversations, but with more than 4300 followers, he is someone to keep an eye on.
6. J.W. Cannon
I love Cannon’s Twitter background (coffee beans). It indicates he is having fun with his tweets, wired or not. Examples: “HAHAHAHA #Eagles. #1 rule of football: Punters suck and are not technically considered football players.” “UMMM, WHAT ABOUT TASTE?: New Bud Light “Platinum” will contain more alcohol, calories. http://j.mp/uFFUVY #marketing #beer”
Cannon gives followers something different than just business speak, and he has more than 4500 followers. The only problem is it’s hard to tell what category he fits in.
7. Kristi Dosh
Dosh is ESPN’s sports business reporter. You can expect tweets at regular intervals from her.
8. Maury Brown
Brown is the president of Business of Sports Network and has more than 8400 followers. Brown loves to talk music with followers. Don’t worry, he covers all the big sports biz stories and poses questions as well. If you’re not a rock music lover, you will have to pick through tweets to find the sports biz stuff.
9. Liz Mullen
Mullen has more than 15 K followers. Obviously she has this Twitter thing down, and you’d do well to pick her brain. The SportsBusiness Journal reporter sticks to hard news and not much else.
10. Joe Favorito
Between the two of them, I’m not sure anything gets past Sports Networker and Joe Favorito’s Sports Marketing and PR Pros newsletter. I love Favorito’s weekly links in the newsletter. He teases so you know what you are getting and whether or not the story is to your interest. That’s what you get on his Twitter account in real-time.
Below are some tips from the man, Darren Rovell, who occupies the top spot on this list:
Sports Business Professionals: Tips to Tweeting
1. Remember, Twitter is not a monologue, it is a dialogue.
“You want people to engage with you, you want people to retweet you. If you use all 140 characters, the only choice they have is to click the retweet button, which means they can’t comment on it.
2. Know Who Follows You and Why People Follow You.
In other words, stick to your expertise and stay away from random rants about the latest thing to cross your mind.
3. Personal Tweets Are Fine Every Once In A While.
With the preceding advice in mind, you are a person, not a robot. Give people a window into your other passions on occasion.
4. Know When to Tweet.
Rovell suggests you tweet during the 9:30 am to 11 am ET timeframe unless you have something time-sensitive to tweet.
Who are some of your favorite sports business professionals to follow on Twitter and why? Make sure to leave your comments below and feel free to share this article with your friends on Facebook and Twitter.