I recently took a trip to New Zealand for some fun during the Holidays. It is an amazing country to say the least (and that story is for another article) but I had the opportunity to meet with a few great sports professionals during my trip. One of them was non other than sports ticketing…
5 Golden Rules Following a Downsize
Before starting my company, Winning Proof, I had been downsized three times in nine years. As far as I can tell that makes me a downsized diva and qualifies me to write the golden rules. Kidding aside, I am familiar with the situation and I’ve made a few mental rules of what to do during…
Interview with Brock Huard of ESPN on Sports Media Careers
Voice of the Box recently sat down with Brock Huard, the co-host of ESPN Radio’s Brock and Salk show and a familar face on ESPN TV. Not only is Brock one of the best at what he does, he is also a former all Pac 10 QB and enjoyed a 6 year NFL career too….
3 Ways To Guarantee Your Sports Job Success in 2011
If your goal for 2011 is to break into the sports industry, there are three things that will guarantee your success. (And it won’t cost you a dime!)
A Kid’s Guide to Sports Marketing
When you think of sports marketing, you probably think of adults writing adult-oriented campaigns, right? A creative sports marketer, however, realizes that they can and should target the juvenile demographic as well. Not only are kids receptive to sports marketing campaigns; they can also come up with their own, using their creative talents to raise…
Are Fantasy Sports A Distraction in the Office?
Our friend and valued SEA member Ryan Parr recently did some research on a big issue in fantasy sports. As CEO of Fantazzle Fantasy Sports, he regularly hears about how Fantasy Football ‘is a waste of time’ or ‘promotes decreased productivity’. Obviously, as a company passionate about the world of fantasy sports, Fantazzle decided to…
Sports and Social Media in 2010
2010 was a big year in the world of sports and social media, as leagues, teams, individual athletes, and sports fans alike began to truly understand and harness the power of social platforms. For me, 2010 was the year when social media went mainstream in the world of sports. There were many highlights, too many…
Now Hiring: National Football League Head Coaches
The unemployment line continues to grow for NFL fired coaches this season. Locker room epitaphs might read something like, “his players gave up on him”, “he took the hit that player personnel should have taken”, or maybe even, “he deserved it.” With the firing of Brad Childress, Wade Phillips, Josh McDaniel, and most recently, Mike…
Interview With Darren Rovell: Sports Business Man of The Year!
We recently hosted a poll for the top sports social media professional and sports business resource of 2010, and the winner of both went to CNBC’s sports business reporter Darren Rovell! I was extremely impressed with the amount of dedicated fans Darren actually had when he tweeted out the link to the poll to his…
An Interview with San Francisco Giants’ Director of Social Media
The San Francisco Giants enjoyed a banner year in 2010: they won the World Series and embraced social media as a means of engaging diehard fans at AT&T Park and across the country. We sat down with Bryan Srabian, the Giants’ Director of Social Media, and asked him about the successes in 2010 and the…
How Sports Marketing Makes the Super Bowl
It’s safe to say ‘Super Bowl Sunday’ has become a national holiday. As soon as the Christmas decorations are packed away and New Year’s resolutions broken, it’s time for January’s bright spot: the Super Bowl party. Sports marketers, however, began planning for this year’s Super Bowl as soon as the Guy Lombardi trophy was awarded…
A World Without Sports Marketing
Although careers in sports marketing are relatively new, sports marketing as a practice is over a century old. As sports began to professionalize, savvy promoters, athletes, and entrepreneurs quickly recognized that the business of sports required marketing support. Sports marketing has two distinct, interdependent, forms: marketing of sports and marketing through sports. If you market…
Interview with Andrew Krafsur on Spira Footwear and Sports Entrepreneurship
I recently got to meet the CEO of Spira Footwear, Andrew Krafsur. He is a lawyer turned entrepreneur and with the help of his brother, they launched the revolutionary Wavespring technology used in their running and walking shoes today. The technology has been proven to give athletes better results (both in comfort and in speed), so much…
Networking in Business Beyond Social Media
The explosion of social media has expanded our sphere of influence and connections to the farthest parts of the world. We’re able to do business with anyone in any country with the click of a button and a twist of the mouse. PayPal has made it possible to receive payment and pay our vendors within…
Top Twitter Athlete of 2010
In 2010, we’ve seen professional athletes come a long way in social media, and perhaps there’s no better platform as evidence of this than Twitter. The amount of engagement in the last year going on in the space has been phenomenal but after doing polls on the top sports professionals and top sports resources of 2010,…
Aussie Football Goes To China
(This is a guest post by Andrew Collins) Faster than a speeding bullet, more powerful than a locomotive, able to leap tall men in a single bound, look, up in the sky, it’s AFL footy. In what is bigger than any religion Down Under, the Australian Football League is making a surprise inroad in the…