Ron Shapiro sheds his light on how he because one of the most influential figures in sports… and it wasn’t because he initially wanted to work in sports. Thanks right. You don’t have to set out with a ton of work experience “in” the sports industry. You can be an expert at a certain skill…
The Powerful Lesson of 3:59.4
This article is part of “The Huddle” series by Frank Agin On May 6th, 1954, an unidentified announcer gave the results for the recently completed race in a track and field meet being held at Oxford University. As he uttered “In the one-mile run, with a first place winning time of three-minutes …,” the crowd…
How to Create Content Sports Fans Will Care About
Image by SomewhatFrank Using the framework set forth by Gary Hayes and Laurel Papworth (and expanded on by Valeria Maltoni) I’d like to continue the mini-series on using social media for sports marketing. Last time we talked about how to involve, and for this post I’d like to discuss how to begin the second phase,…
The Ultimate Headphones for Athletes: Going Wireless!
The new headphones by JayBird are a product sent from the heavens made specifically for athletes. These headphones do just about everything except workout for you. They are wireless which means you don’t have to string a chord up the back of your shirt or get it caught in your arm when you are out…
How To Maximize Your Sponsorships in the Down Economy
I spent time with Kevin McIntyre from Leverage Agency and Paul Sewell of the AVP during Super Bowl weekend. I wanted to know how the AVP was doing on sponsorships during the down economy, and what creative things they were doing to keep and attract new sponsors for the league. The video is close to…
Stand Tall, Or Bow To A King…What Would You Do?
This is a guest article in “The Huddle” series by Frank Agin: The crowning spectacle of any Olympic Games is the opening ceremonies. No matter what Olympic sport of which you happen to be a fan (or even if you are a fan of no sport at all), this exhibition is captivating, entertaining and inspiring….
Alex Shalman: How To Become An Online Rock Star!
I have had the great fortune to become friends with Alex Shalman over the past year, and Alex was one of the first people I reached out to a while back to pick his brain on social media, and most importantly… blogging. I would not say Alex has one of the top 100 blogs, but…
Take Your Game To Another Conference: (Affiliate Summit Recap)
I know most of you like to attend all of the sports industry conferences and trade shows, but if you really want to start connecting with your customers and fans online, then you need to check out the Affiliate Summit, along with other social media conferences. Some of the recognizable names in attendance were: Gary…
Super Bowl Weekend Networking and Events
Check out the Big Game VIP Event hosted by Ashton Kutcher with guests like Demi Moore, Tiki and Ronde Barber, Clinton Portis, Santana Moss, Drew Brees, Cole Hamels and Warrick Dunn. Meet up with Leverage Agency and myself on Saturday for lunch. Full details here. I will also be at the Diamonds and Pearls Pro…
Networking Tip: Score BIG By Not Keeping Score At All
image by SlinkyDragon This is a guest post for The Huddle series by Frank Agin: Keeping score. It is a natural part of most any athletic competition. In fact, we would be hard pressed to find a sporting event anywhere in the world that does not have some sort of tally system to keep track…
Hop On The Social Media Wagon In One Month
Image by Matt Hamm Lewis asked me to discuss the benefits of blogging to enhance your sport marketing efforts this week. Being a huge advocate of blogging, this shouldn’t be a problem for me, but when I sat down to write the words didn’t flow. I suspect because in my mind there’s a logical progression…
Video Interview: Key Ways To Break Into The Sports World
Even though I may be exactly one foot taller than Mark Tudi, he is a man that stands above us all with the work he has done in the sports industry. With all “height” jokes aside, and thanks to a kind recommendation from a highly respected mutual friend of ours, Mark and I were able…
Break Into The Sports Industry In Six Simple Weeks
Eric Mangini, Ron Shapiro, and Mark Shapiro all found their own unique way into the Sports Industry, but no one direction is the correct route for breaking into the sports world. How badly do you want to work in the Sports Industry? What if I told you taking a six week long class may…
Top 10 Sports Industry Sites of the Year!
Everyone loves a top 10 list so I decided to take a poll and generate a list with the top sites to help you in your quest of being the best sports executive possible. There are many great sports industry websites out there in a variety of niches. Some are fan related, team related, blogs,…
13 Ways To Generate Massive Success On LinkedIn
Your personal brand is your most valuable asset. Generating success on LinkedIn has everything to do with enhancing your personal brand. In fact, Gary Vaynerchuck talks about the importance of building your “Me 2.0” equity within the social media landscape during this motivational video below: If that video doesn’t charge you up and teach you…
LinkedIn Power Networking Secrets
Hey guys, I recently had Marc Cuban, Curt Schilling, Jerry Rice, along with many others top Sports Executives connect with me online. Pretty cool stuff right? Well a friend of mine said he thought some of you may want to know how I did this, so he is going to conduct a tele-seminar with me…