About Darren Heitner

Darren Heitner is a CEO, sports agent, journalist, entrepreneur, and innovator. Darren created the first sports agent blog on the internet, SportsAgentBlog.com, which receives upwards of 5,000 unique visits per day from sports agents, athletes, media sources, and the general public. In the blog, everything from contract negotiations to endorsement deals are examined, providing the framework for a great deal of information upon which he has been able to depend. In 2009, Darren created EntertainmentAgentBlog.com, which has the same purpose of SAB, but focuses on the entertainment industry. Darren is also the CEO and Founder of Dynasty Athlete Representation, a full service sports and talent agency that handles contract negotiations, marketing endorsements, financial planning, legal services, etc. Darren graduated from the University of Florida in May 2007 with a Political Science Major and was valedictorian of his class. He is a member of many Honors Societies including, Florida Blue Key, Phi Beta Kappa, and Phi Kappa Phi. He is now in his third and final year at the University of Florida Levin School of Law, where he is serving his second consecutive term as the President of the Entertainment and Sports Law Society.

Author Archive | Darren Heitner

GEMALaw Sports & Entertainment Law Symposium

What: The 3rd Annual Georgetown Entertainment & Media Alliance (GEMA) Sports & Entertainment Law Symposium When: Friday, April 16, 2010 Where: Georgetown University, McDonough Room 200 Cost: Attorney receiving CLE credit ($159, $179), Attorney/Practitioner w/out CLE credit ($99, $129), Non-Georgetown Student ($19, $39), Georgetown Student (Free, Free).  First number is applicable if you register before April 7th.  SecondRead more →

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Work in Sports: 6 Tips to Get Ahead

Graduating from your undergraduate institution in April or May and want to break into the business of sports (particularly in the representation of athletes) but have no idea where to start?  Here’s a list of options.  There is no “right”  path to success, but the following list provides some insight into ways that you canRead more →

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Tim Tebow’s Marketing Potential

I am tired of hearing “football experts” opinion that Tim Tebow does not have the make-up to be an NFL quarterback.  “He’s too heavy.” “He starts his throwing motion too close to the ground.” “He takes too long to release the ball.” “He does not find the open receiver.” “His build is more suited forRead more →

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How to Network at a Sports Symposium

We are about to enter Sports Symposium season.  This Friday is the granddaddy of them all: The Princeton Sports Symposium.  Amongst the panelists are former Baltimore Orioles and Chicago White Sox general manager Roland Hemond, Sports Illustrated senior writer Tom Verducci, President of Ponturo Management and chairman of the Leverage Agency sports marketing firm TonyRead more →

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8 Ways Agents Should Research Athletes Before They Sign Them

Sports agents who take any and every athlete who contacts them on their website will not last very long in this industry.  Representing athletes is much like playing the stock market; you have to make a rather large initial investment in order to have a chance to make any significant profit. You could load upRead more →

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An Agents Guide To Athletes

In roughly four months, Bob Ruxin and I will be releasing a new book: An Athlete’s Guide to Agents, 5th Edition.  The book will cover everything from NCAA rules and regulations to turning pro early…and it even discusses the agent selection process.  That process is not a one-way street.  The principal is the athlete, who hasRead more →

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Should Sports Agents Network With Their Competition?

“If you’re an agent, don’t be friends with other agents.”   It should not come as a surprise that the agent who wrote the statement above is one of only a very few in my industry that I do not get along with.  He attempts to steal clients from other companies, talks down on hisRead more →

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Keep it Personal or Get Down to Business?

 There are not enough hours in the day to successfully manage a plethora of social media profiles.  The bottom line is that you need to make money.  Social networking sites will help you build a strong network of contacts, but you still must devote a large portion of your business day to selling and perfecting the actualRead more →

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Endorsements 2 Point 0

Most amateur athletes have recurring dreams about that future big payday. They assume that the money will start pouring in once they sign a contract with a professional organization in a large American sports league. For many, that day never comes. For those who do “go pro” they will quickly realize that the first contractRead more →

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