There is a lot of drama on and off the pitch at this year’s World Cup, and the following nine stories are some that have managed to make the headlines so far. France’s Saga How do you go from last World Cup’s runner-up to failing to win a game in this one? Ask France, who…
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Social Media Adds to Fan Experience
We’ve all read posts about how social media will benefit sports teams, and the benefits of constantly engaging with and having a dialogue with fans, so I don’t want to cover that in this post, I’d like to look into a few of emerging tools and explore ways in which they could improve fan experience and encourage fans down to the stadium.
The Beginning of the Mobile Takeover
(This is a guest article by Michael Coco) We all strive on the ability to obtain information when and how we want it; and it is becoming more and more popular to receive that information through our mobile devices. Millions of people use Twitter, Facebook, LinkedIn, and many other social networking sites every day. The…
My Top 10 Mobile Sports Apps
It’s an exciting time to be a sports fan. The NHL and NBA Playoffs are approaching their climax, the World Cup starting, and the MLB season in full bloom, it’s hard to keep on top of it all. I have composed a list of my personal favorite mobile applications so that you can be up to…
Legends, Sunburst & Silver Chalice Big Players in Partnerships
Legends Hospitality Management The name definitely encapsulates the partners’ reputations in their given leagues and by no stretch the status of their owners as well. By the fall of 2008 the New York Yankees, Dallas Cowboys and Goldman Sachs had formed a food and retail company in Legends Hospitality Management LLC. George Steinbrenner’s Yankees and…
WWTD – What Will Tiger Do?
It’s an exciting time of year for sports. It’s officially opening day for Major League Baseball. The Final Four tips in Indianapolis with storybook character, Butler University, taking on hoops behemoth, Duke in the evening. In the midst of it all will be lots of talk about Sunday’s big National Football League trade of Donovan…
Sports Networker – Past Contributing Authors
Steve Richards As the Partner Business Manager at Sports Networker, Steve is responsible for recruiting and supporting partners that are closely aligned with the business goals of Sports Networker. In his role Steve is in contact with advertisers, college program heads, conference organizers and retailers to define which partnership option is best for them. This…
5 Proactive PR Tips for Sports Figures
It’s official. Tiger Woods announced on his website that he will begin his comeback from the personal mega-bogey that derailed his professional career for four months. Ben Roethlisberger is still fighting a sexual assault charge, his second such fumble in three years. Four University of Oregon football players have been in trouble with the law…
The Frenzy of Fan Dynamics
(This is a guest article by Michelle Hill) Football fans everywhere enjoy a special camaraderie; we join forces in unwavering support and devotion for our team, despite geographic location or economic status, we’re all on an even playing field (no pun intended) when it comes to rooting for our favorite team. There are three important…
Create Your Own Sports Networking Event (Plus London Recap)
Last night I hosted the first ever Sports Networker event in London along with my good friends over at iStadia. It was a big success with nearly 200 top sports professionals in the area who attended (along with two world record holding athletes… see images below). It was fun for me to throw an event…
Athletes Step Up to Help Haiti Earthquake Victims
So many conversations of the last year, and certainly beyond, have focused on huge dollar figures that go along with professional sports and their high-paid, spoiled athletes. During this past week, players from across the professional sports spectrum who are often portrayed as being little more than indulgent have shown quite the opposite personas. They…
Twitter and the Premier League
(This is a guest article by Ash Read) The social media phenomenon is still taking off here in the UK, especially amongst our sports teams and athletes, who are severely behind their US counterparts. We’ve yet to see a sporting superstar utilize social media to the same level as Shaq, Dwight Howard and others have…