For professional athletes, Twitter can be an incredibly valuable tool. It is a way to connect with current fans and to earn new ones. It is also an alternative to traditional media, providing direct access the public. Twitter is a tool for crisis management, where athletes can accept criticism and attempt to change opinions. Most importantly, Twitter serves as a channel where athletes can show off their personality, the side the public does not normally get to see. There are many, many athletes on Twitter, from average players to superstars. But I can think of a few in particular who are not on and should be.
#1. Michael Vick [click to continue…]
About Sam Taggart
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
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