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The NFL Officially Becomes One Of Twitter’s Media Partners

In a recent flurry of media deals, Twitter may have gained one of its most lucrative partners yet.  The NFL has now become one of Twitter’s newest media partners in a deal that plans to bring football highlights to “Tweeters” everywhere. The NFL has found another great way to reach its audience Twitter is full…

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Legends, Sunburst & Silver Chalice Big Players in Partnerships

Legends Hospitality Management The name definitely encapsulates the partners’ reputations in their given leagues and by no stretch the status of their owners as well.  By the fall of 2008 the New York Yankees, Dallas Cowboys and Goldman Sachs had formed a food and retail company in Legends Hospitality Management LLC.  George Steinbrenner’s Yankees and…

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Economy a Factor In Revenue From Partnerships

Economical shifts in baseball have been in motion since 1997 when MLB officially granted the commissioner the power to unequally distribute the revenues from the Central Fund.  Previously they were distributed equally.  It was the fall of 2006 when the players association and MLB reached the current five-year agreement in which each team contributes 34%…

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Geolocation is a Game-Changer for Sports Business

Imagine this for a second: You head out in the morning to shoot some hoops at your local basketball courts and you decide to “check in” using either Gowalla or Foursquare or any of the new geolocation platforms. Boom! You’re rewarded with free tickets to an NBA game. Later in the day, you head to…

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