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The Top News In #Sportsbiz – 01.28.13 – 02.04.13

SN-Top-News-In-#Sportsbiz-BannerThe Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns

Sports Business

New Era’s Sales Surge In First Year of NFL Contract

New EraFor 88 years, America’s own cap company, New Era, has been providing headwear to sports fans across the globe. With its history firmly rooted in Major League Baseball, New Era entered the new frontier of professional football earlier this year when it signed a five-year contract to be the official headwear provider of the National Football League.

New Era’s partnership with the NFL began just prior to the NFL Draft. This week in New Orleans, the company put the capstone on its first year of NFL business during Super Bowl week.

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Sports Networking

Cavaliers Host 14th Annual Career Fair (Feb. 20)

Cleveland CavaliersOn Wednesday, February 20, 2013 from 2:00 – 5:00 p.m. the Quicken Loans Arena concourse will become a pathway to opportunity when the Cleveland Cavaliers host its 14th Annual Career Fair, prior to the Cavaliers vs. Hornets game at 7:00 p.m.

Career Fair attendees will have the opportunity to meet with representatives in the fields of public relations, sales and business development, marketing, broadcasting, finance, journalism, advertising, sports medicine and more. Information will be given regarding full, part-time, seasonal positions, internships and volunteer opportunities. Attendees are encouraged to bring multiple resume copies.

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Sports Marketing

#Harbowl Could Vault Brothers Into Marketing Campaigns

Jim HarbaughThere will be family drama this Super Bowl Sunday when the Ravens play the 49ers in what has become known as the Harbowl. Regardless of which team hoists the Lombardi Trophy Sunday night, both Jim and John Harbaugh could join the likes of Peyton and Eli Manning and Venus and Serena Williams as the next pair of sibling endorsers in sports.

The first Harbowl between the Baltimore Ravens and San Francisco 49ers in 2011 drew the largest audience for a Thanksgiving program according to ratings-service data extending back to 1994. If the Turkey Day matchup wasn’t an indicator of just how large a marketing tool the sibling rivalry could be, the Super Bowl will certainly push the brothers into the endorsement spotlight. I’m kind of surprised this sibling duo was overlooked before the NFL playoffs began.

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Sports Sponsorship

Blackberry Extends NHL Partnership

NHLCanadian telecommunications company Blackberry has extended its partnership with the National Hockey League (NHL).

The extension will see Blackberry sponsor all NHL media platforms, including and television broadcasts, receive in-arena advertising exposure at games and become the presenting sponsor of the Trade Deadline show on the NHL Network on 3rd April.

In addition, the deal will make the NHL Gamecenter app available on the new Blackberry 10 device, which will offer live scores, stats and post-game video highlights. No financial terms were released.

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Sports Sales

The Rebranding Process Of New Orleans

Pelicans-NBAWith a record of 14-29, currently the fourth worst record in the NBA, and ranked 23rd in the latest ESPN Power Rankings, the future would seem dark for an NBA franchise. In addition, they lost arguably the biggest star to ever play for their franchise over the off-season.

This botched handling of their 6x All Star and 2x All NBA 1st Team free agent, who publicly declared his desire to leave the team buried the franchise in negative publicity and PR. They were pegged as a destination no one wanted to go. Starless and humiliated, the New Orleans Hornets were in desperate need of re-branding.

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Sports Social Media

60 Best Athletes To Follow On Instagram

InstagramNo social network has blown up more over the past year than Instagram — which claims 90 million monthly active users sharing 40 million photos per day – and the sports world is no stranger to the trend.

Seems like every day another athlete is signing up, some producing better results than others.

Here are Extra Mustard’s picks for the 60 must-follow athletes on the photo-sharing app.

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Sports Media

Sports Media Shakeup: CNN/Turner Sports Steals Rachel Nichols From ESPN

Rachel NicholsIn a recent sports media shakeup, CNN/Turner Sports has poached ESPN reporter, Rachel Nichols, away from Bristol, Ct. to anchor a new weekend sports program.

Nichols has been a well-recognizable face with the Worldwide Leader in Sports for the better part of the last decade, where she was a regular correspondent on SportsCenter, NBA Countdown, and NFL Countdown.

The weekend sports program that Nichols will host isn’t set to debut until later in the calendar year. However, she will still cover major sporting events for CNN, including Super Bowl XLVII.

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Sports Jobs

Navigating The Sports Job Search – Part 1: What Does Your Ideal Job Look Like?

Sports JobsWhile interning for a sports organization certainly helps you get into the business, you are not officially broken into the sports industry until you land that first full-time job. The job search process is not an easy one, especially given the state of the economy and the supply-demand inequality associated with the nature of the sports business.

You will likely have to go at it alone and not have the privilege of someone walking you through the process. After personally learning it the hard way, I (Michael Riley) do not want to see any of you waste your time trying to land that first job. In the next 3 posts, I want to walk you through how I navigated the job search a couple of months ago and successfully broke into the sports business. What I am about to say is not gospel, but it worked for me. If I can do it, so can you.

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Sports Technology

NFL Stars Gather, Game At ‘Madden’ Bowl

Arian FosterArian Foster has something he’d like to say to all of his Twitter followers who blame him when his character fumbles in “Madden.”

“You have to remember one thing, I didn’t actually fumble the ball. You fumbled the ball,” Foster said with a laugh as we talked video games from Madden Bowl XIX Thursday night inside New Orleans’ Bud Light Hotel.

The EA Sports event pits elite NFL gamers against each other in “Madden 13’s” 3 vs. 3 online team play, and while the competition was heated, all of the players were eager to dish the dirt on their favorite memories playing “Madden,” especially considering that 2013 marks the game’s 25th anniversary.

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