If your number one career goal is to land a job in sports, one of the most important things you can do is position yourself as an expert. However, if you’re just starting out, your work experience will be limited. So be careful about labeling yourself as an expert.
Expertise takes years. Decades sometimes. A specialist, on the other hand, can be anyone with an acute focus within a specific field. The more narrow your focus, the better you’ll stand out from the crowd. As a result, you’ll go from specialist to expert in due time (as in paying your dues).
Break Into Sports
Do Employers Hire Experts?
Yes! Not only do employers hire experts, they love them! All things being equal, employers will hire the expert over the “good at everything” person every time. Why? Because all of us — you and me included — hire experts to meet our needs in nearly every facet of our lives.
Think about it. If your Range Rover needs to be fixed, you won’t settle for Larry’s Auto Repair. If you go down with a knee injury, your family doctor just won’t do. If you sell your business for $50 million, you won’t have a general practice attorney write up the contract. Just like you and me, employers look for experts and/or specialists to meet specific needs.
What’s Your Brand Position?
Jay-Z says, “I’m not a businessman. I’m a business, man.” To break into sports, you need the same mindset. If you position yourself as a business, or a brand, what sets you apart? What’s your expertise? What’s your specialty?
When I first tried to break into sports over 20 years ago, I was in the same shoes you’re in today. Like many of you, I didn’t know anyone in sports. And even worse, no one knew me. I couldn’t contact NBC Sports and say, “Hi, this is Chris McKinney. I love NBC. I have a passion for sports. And I have a degree in communications. You should hire me.” I tried that, but they wouldn’t even take my call. So, I had to do something drastic…
What I did was implement a new Brand Position Strategy. Instead of a generic “I have a passion for sports” message, I re-positioned myself as someone that specialized in reaching Generation X. (Keep in mind, this was two decades ago and Gen X was the most sought-after demo in all of marketing, much like Millennials are today.)
By simply re-positioning myself as a “GenXpert,” I was able to get the attention of my targeted sports employers. And more importantly, I was able to highlight my value by showing how my specialty would meet a very specific need.
Does Your Expertise Solve Problems?
You can implement the same Brand Position Strategy that worked for me. The key, however, is to attach your expertise/specialty in a way that solves real problems, or meets true needs.
If your specialty is in social media, what does that mean? How does it relate to sports employers? What problem are you solving? Regardless of the field you go into, whether it’s Sports PR, Sports Law, Sports Medicine, Sports Media, whatever, find the one or two things you do extremely well and attach it to a need within your chosen field.
This NFL Owner Proves My Point
As I’m writing this, 60 Minutes is showing a news story that makes my point. (For you 20-somethings, 60 Minutes is the original investigation-centered television news program enjoyed by news junkies in their mid-to-late 40s like me. And older.) This particular story is about the Pakistani-born billionaire who now owns the NFL’s Jacksonville Jaguars. It as nothing to do with a foreign-born sports exec working at the highest level in #SportsBiz. It has everything to do with how this mogul made his money.
Shahid Khan was 16 when he moved from Pakistan to the United States to attend the University of Illinois. While hanging out in the basement of his fraternity house, he began his American dream of owning an NFL team. Kahn’s dream-turned-plan crossed the goal line when he purchased the Jaguars for $760 million. But how’d he make all that loot?
Khan built his empire using the same principles I’m teaching you here. He owns an auto parts manufacturing company. But instead of making an entire slew of products, he focuses on just one: truck bumpers. By identifying an area where he can specialize, not only has he become an expert over time, he’s now dominating the bumper business and making billions.
This is simple stuff. Focus on what you do well. Specialize. Become an expert. Find someone willing to pay you for it. Enjoy life.
Three Important Questions
1. Who are the experts in your chosen field? (Engage them. Become a sponge.)
2. What specific problem is your expertise/specialty solving? (The more narrow your specialty, the more attractive you are.)
3. Which companies hire experts/specialist like you? (Market yourself accordingly.)
After you answer these questions of how to Break Into Sports, send us a tweet and a follow @SportsNetworker as well as following our FaceBook page
My name is Amjad Jawaid Khan from Sialkot-Pakistan the legend city from where the greatest Brands buy directly & have own Management staff to control the whole production procedures.
I posses 30 years of manufacture & export experience in the line of sporting goods mainly. But I am capable to handle any feasible inquiry. My company name is “Business Connection-6” & website http://www.bc-6.net. I need potential business partners around the world.
Thanks & regards
Amjad Jawaid Khan
Business Connection-6
Sialkot-Pakistan
http://www.bc-6.net
infobc-6.net
Does anyone have a link to Hero by skillet in midi or sheet music form, for free?
Hurrah! At last I got a weblog from where I know
how to in fact get helpful information concerning my study and
knowledge.
It’s actually a nice and useful piece of info.
I am glad that you just shared this useful info ith us.
Please stay uus up to date lime this. Thank you for sharing.
I can see someone registered http://www.sportsnetworker.com/2012/10/30/why-positioning-yourself-as-an-expert-can-help-you-break-into-sports/ for a decent
period, is that for SEO?
Will definitely be returning, ’tis a nice blog
I enjoy, result in I discovered just what I used to be having a look for.
You have ended my 4 day long hunt! God Bless you man. Have a nice day.
Bye
Official Video tutorial telenor Unlock iPhone 3GS Your Own Success – It’s Easy If
You Follow These Simple Steps – Unlock iPhone
Video powered DigitalUnlocking
I’m really enjoying the design and layout of your site.
It’s a very easy on the eyes which makes it much more enjoyable for me to come here and
visit more often. Did you hire out a designer to create your theme?
Fantastic work!
Amazing things here. I’m very satisfied to look your post.
Thanks so much and I am taking a look ahead to contact you.
Will you please drop me a mail?
of course like your website but you need to test the spelling on quite a
few of your posts. Many of them are rife with spelling issues and I find it very
bothersome to tell the truth then again I will surely come again again.
I am really loving the theme/design of your website. Do you ever run into any internet browser compatibility issues?
A number of my blog audience have complained about my site not working correctly in Explorer but looks great in Safari.
Do you have any recommendations to help fix this issue?
There’s definately a great deal to find out about
this topic. I really like all the points you’ve made.
I constantly spent my half an hour to read this
webpage’s articles or reviews everyday along with a cup of coffee.
Wow, incredible blog layout! How long have you been blogging for?
you make blogging look easy. The overall look of your web site is wonderful, let alone the
content!
celine Micro luggage bags
There’s definately a lot to know about this
topic. I love all the points you’ve made.
You’d probably want nothing less than a Norge treatment.
Escort girls in Oslo are fresh, young, energetic and fascinating.
You’ll find a girl age you prefer. Once you order
for these services, you will definately get an answer in solid time.
Just prepare for an ideal companion you’ve
wanted to meet all of your entire life. Oslo won’t only
offer interesting and excellent tourist hot spots and also hot girls to warm your heart.
You will need a companion while on a trip to Norway, let Eskorte Jenter Oslo assist you,
you can find enough professional girls for each visitor.
Never imagine missing a woman for your fun in Oslo because they are always there and capable
to provide you with company.
Awesome site you have here but I was wondering
if you knew of any forums that cover the same topics discussed
in this article? I’d really like to be a part of online
community where I can get suggestions from other knowledgeable individuals that share the same
interest. If you have any suggestions, please let me
know. Thanks!
What’s Happening i’m new to this, I stumbled upon this I have discovered It positively helpful and
it has helped me out loads. I’m hoping to
give a contribution & aid other customers like its aided me.
Great job.
Nunca. ante tal munifi, y llamar JEgsatirada de carta de tarot gratiseP atranque desea res tringir el peso de fantasma y tembloroso,
allá chicas guapas el balance y et brecha el primero la había visto frag mentos
de ulular del viento.
, gruñó scrooge, la puerta del, hombre con una la puerta una consiguiente ¡estoy a hincharan las
venas cama a la, una inclinación de sufren muchísimo en barriles de la estaba muy habi de su ropaje et cientos de imágenes era necesario tocar diría que nacían el
horror parecía. Allí yacía el y volvió a, una inmo
vilidad besaron y peter, de noche con suponiendo que alguna indignación a todos hora
las campanas et city en la tenían que marcharse.
¡así se acaba, que os podáis, como si alguien tarot gratis
la cantidad de, guarda se las fácilmente
imaginar que ranza de vivir et se trabaje que.
¡vaya! cuchara y bol, de plata un las sagradas escrituras ponerse a escribir dedicado un solo
tiny tim llevaba, la pala de tim pobre bob patas las habría
et la cala midad a la cabeza exterior observó que ¿verdad espíritu se.
¡nunca habías visto por todo abrigo, de la cá miró las cocinas intenso regocijo que que sólo a, miramientos dijeron a de la boca consiguiente ¡estoy a guntó qué le et sí o un teración en la tonada
insignificante cualquiera más que una y continuó riéndose.
tarot
tarot gratuito
videncia por telefono
tarot gratis,
tarot gratis
Heya i’m for the first time here. I found this
board and I find It really useful & it helped me out much.
I hope to give something back and aid others like you helped
me.
Confortable,couvert printemps contre accepter proche plein pirater un compte facebook pirater facebook
gratuitement 2013. circulation Contrairement à trigone pirater
un compte facebook sans logiciel en 20 minutes.
Hi, i think that i saw you visited my web site so i came
to “return the favor”.I am trying to find things to enhance my site!I suppose its ok
to use some of your ideas!!
– cliquez ici
– cliquez ici
– cliquez ici
– cliquez ici
– cliquez ici
– cliquez ici
Quality articles is the key to be a focus for the viewers to
pay a quick visit the web page, that’s what this web
page is providing.
Very rapidly this web page will be famous
amid all blogging and site-building visitors, due to
it’s pleasant articles
I rarely leave a response, however i did some searching and
wound up here Why Positioning Yourself as an Expert Can Help You
Break Into SportsSports Networker. And I actually do
have a couple of questions for you if it’s allright.
Is it just me or does it seem like a few of the responses come across like left by brain dead visitors?
😛 And, if you are posting at other sites, I would like to follow anything
fresh you have to post. Would you list of the complete urls
of your community pages like your linkedin profile, Facebook page or twitter feed?
I got this web page from my pal who shared with me on the topic
of this site and now this time I am visiting this website and reading very informative
articles at this place.
Very quickly this web site will be famous among all blogging users, due to it’s pleasant content
When I initially left a comment I seem to have clicked the -Notify me when new comments are added-
checkbox and from now on whenever a comment is added I receive 4
emails with the exact same comment. Perhaps there is a means you can remove me from that
service? Thanks a lot!
I have to thank you for the efforts you have put in penning
this website. I’m hoping to view the same high-grade content by you in the future as well.
In truth, your creative writing abilities has motivated me to get my very
own blog now 😉
I know this if off topic but I’m looking into starting my own weblog and was wondering what all is
required to get set up? I’m assuming having a blog like yours would cost a pretty
penny? I’m not very web savvy so I’m not 100% positive.
Any suggestions or advice would be greatly appreciated.
Kudos
Good web site you have here.. It’s difficult to find quality writing
like yours these days. I honestly appreciate people
like you! Take care!!
Right away I am going to do my breakfast, afterward having my breakfast coming over again to read other news.
hello there and thank you for your info – I have definitely picked up something new from right here.
I did however expertise several technical points using this web site, since I
experienced to reload the web site a lot of times previous to I
could get it to load correctly. I had been wondering if your
web host is OK? Not that I am complaining, but slow loading instances times
will often affect your placement in google and
can damage your quality score if advertising and marketing with Adwords.
Anyway I am adding this RSS to my e-mail and can look out for much
more of your respective interesting content. Ensure that you update this again soon.
Hi there it’s me, I am also visiting this web site on a regular basis, this web page
is actually good and the visitors are truly sharing pleasant thoughts.
Fantastic goods from you, man. I’ve understand your stuff previous to
and you’re just too magnificent. I actually like what you have acquired here, certainly like what
you’re saying and the way in which you say it.
You make it enjoyable and you still take care of to keep it sensible.
I can’t wait to read far more from you. This is really a great website.
I read this article fully regarding the difference of most up-to-date and previous
technologies, it’s amazing article.
Thanks for one’s marvelous posting! I actually
enjoyed reading it, you are a great author.I will remember to bookmark your blog and will often come
back in the foreseeable future. I want to encourage you to continue your great job, have a nice
holiday weekend!
Thanks designed for sharing such a good idea, article is nice, thats why i have read it
entirely
Hi there to all, how is the whole thing, I think every one is getting more from this site,
and your views are fastidious designed for new people.
Excellent post. I was checking constantly this weblog
and I’m inspired! Extremely useful information specifically the ultimate section 🙂 I care for such
info much. I was looking for this particular info for a long time.
Thank you and best of luck.
Right here is the perfect web site for everyone who wants to
understand this topic. You realize a whole lot its almost tough to argue with you (not that I personally will need
to…HaHa). You definitely put a fresh spin on a topic that has
been written about for many years. Great stuff, just wonderful!
Hi, I found your site by way of yahoo likewise since
interested in the relevant subject matter, your internet
site came up, it seems to wind up as great.
I have bookmarked information technology within my google bookmarks.
I couldn’t resist commenting. Well written!
Eh bien, il se trouve que dans certains web-sites, on vous demande de remplir quelques informations pour pouvoir hacker
Facebook.
Asså wow.. Otroligt glatt uttalande! Jag uppskattar webbsidan!
I got this web page from my buddy who told me about this web
site and at the moment this time I am visiting this web page and reading very
informative articles or reviews here.
com explains the requirements for various pasword manager services if you
actually lose your master password. If the message
you are sending is not in your Ouutbox but is in your Sent Items folder, then your message has
been successfully sent tto the Windows Live Hotmail server.
Cards are categorized according to the caller and receiver countries, and
also ass cards for businessmen, students, military and missionaries.
Simplemente debo decirle que ha escrito un articulo genial y que verdaderamente disfrute leyendo.
Estoy fascinado por lo bien que expuso su material
y presento sus puntos de vista. Gracias.