[easyazon-image align=”left” asin=”065801045X” locale=”us” height=”160″ src=”http://ecx.images-amazon.com/images/I/516TI%2B1ssiL._SL160_.jpg” width=”116″]If you’re like most people who are looking to launch a sports career, your dream job (more than likely), is a position with your favorite pro sports team. However, according to Sportscareers.com, jobs within the Team/League sector represent only six percent of the jobs in the entire industry. That means most sports career opportunities can be found in other business segments.
To help you discover new career opportunities in sports, I’m going to show how to look at the sports industry by introducing you to The Sports Business Universe™, a term I trademarked in order to help explain where the various job opportunities can be found within the industry.
The Sports Business Universe™
The Sports Business Universe™ (SBU) is vast eco-system made up of all the sports properties, companies and entities. (In this case, “eco” is short for economic.) According to SportsBusiness Journal, the business of sports is a $250 billion industry in the United States alone. That’s larger than the U.S. Auto Industry and 10 times bigger than the Motion Picture Industry.
To wrap your head around such a monstrous and complex industry, I’ve divided the SBU into eight business sectors listed below.
- Teams/Leagues/Governing Bodies
- Corporate Sponsors
- Sports Agencies
- Sports Media
- Sports Apparel
- Sporting Goods/Equipment
- Stadiums/Live Events
Within every business sector of sports, there are hundreds if not thousands of smaller companies that make up that market segment. And of course, within those companies are thousands if not millions of jobs. Want a great career in sports? Follow the money.
Nearly Every Profession Represented
Another great thing about the sports industry is the wide-range of career opportunities it encompasses. Nearly every profession is represented.
You can be a Doctor, a Lawyer, a Writer, an Architect, an Accountant, a Financial Advisor, a Broadcaster, a Fashion Designer, a Sneaker Designer, a Graphic Designer, an Event Producer, a TV Producer, a Filmmaker, a Photographer, a Chef, a Nutritionist, a Fitness Trainer, a Web Master, an IT Professional, a Marketer, a Manager, a Brand Manager, a General Manager, an Advertising Executive, a PR Professional, a Personal Assistant, an Agent, a Salesman and of course, an Entrepreneur.
So the next time you start thinking about working in sports, look beyond your favorite team. You might just discover a new career. One that brings true fulfillment. I know I did.