Top Menu

MLB Facebook Pages – Top vs Worst Teams

MLB Facebook Fan Pages

It can be argued that the best teams should have the best MLB Facebook Pages. If a team is successful on the field, you’d expect they’d be able to capitalize on fan fervor and strengthen their fan connection online.  On the flip side, it might also be argued that the worst teams have nowhere to go but up and therefore have a lot more to gain by engaging their fans on Facebook.

What Makes Up A Good Facebook Fan Page?

Before we compare the top and worst MLB Teams Facebook Pages, let’s first consider the qualities that make up a good Facebook fan page. According to Inc., here are some highlights of what makes for a great page:

  • Appearance
  • Conversation between the moderator(s) and fans
  • Offers and discounts
  • Contests/trivia
  • Videos
  • Meetups or other opportunities for fans to get connected offline
  • News

Ignite Social Media suggests the best Facebook Pages are measured by “total fan actions (meaning comments, likes and wall posts.)”.  So, without further adieu, let’s take a look at the top and worst teams from the 2011 MLB season and see how they compare.

Top Teams – MLB Facebook Pages

St. Louis Cardinals

The Redbirds (more than 1.1 mil. fans more than 8,000 talking about) offer everything you could want in a fan page. There are interviews, invitations to see Stan Musial’s statue, special store offers, photos, video clips, announcements about the new print magazine, chances to submit questions for interviews, and player birthdays.

Texas Rangers

Texas (almost 1.1 mil and more than 7,500 talking about) posts less frequently than the Cards. While there are player birthdays, interviews, news and video clips, merchandise posts make up the greatest proportion of the team’s most recent posts.

Milwaukee Brewers

The NL Central Champs (more than 530,000 fans and nearly 4K talking about) offer a variety of posts. Compared to the Cards, the team is a little heavy on merchandise promotions, but the champs have had a bit more news to disperse. Besides sales, the Brewers give fans notice of radio and TV interviews, as well as news, team footage and links to the team’s blog. For something different, Milwaukee gives fans a glimpse of the marketing department on YouTube. It also has content from its minor-league affiliates.

Detroit Tigers

Cy Young and MVP winner Justin Verlander’s team (more than 870,000 fans with better than 8,400 talking about) does not disappoint. Unlike the previous three teams mentioned in this article, when I clicked on Detroit’s page, I arrived at a great-looking “Tigers Holiday Gifts” tab. It’s more offers for merchandise, yes, but it’s a nice change from the standard sales post. Clicking on the wall, the first post engages me with a question. On Detroit’s page, you can find posts with links to a front-office blog and news. Another perk of Tigers Facebook fandom is the trivia, photos and polls the club provides on a regular basis.

Worst Teams – MLB Facebook Pages

Houston Astros

Houston (more than 373,000 likes and approaching 4,000 talking about) posts less often than a fan might like, but there are links to news, audio of press conferences, links to blog chats, links to the club’s blog, and thankfully, not too many calls for fans to buy. A couple unique features of this page are its “This Day in Astros History” posts, and, because the word is that people like to do everything without leaving Facebook, there is a tab to buy tickets.

Minnesota Twins

Minnesota (better than 708,000 fans and near 3K talking about) had an off year last year, but it appears the club has not lost its touch with the fans. The first thing I see when I land on the page is, “Welcome: Become a fan of the Twins and get the latest team updates!” Minnesota also offers an assortment of tabs. Photos, polls & quizzes, tickets and Target Field Events give a fan plenty of options. If only the polls had been updated since August. The other downside is that the team’s wall has a disproportionate amount of merchandise offers.

Seattle Mariners

The Mariners’ fan page (442,000+ fans and more than 3,200 talking about) is set up similar to the Twins’. Seattle’s page has a nice assortment of news, links to stories and video clips as well as pictures and sales offers.

Baltimore Orioles

Baltimore (better than 320 K and almost 2K talking about) looks similar to Minnesota and Seattle. The O’s have a more recent poll question (Oct.) as well as a Junior Orioles Dugout Club tab. The Orioles post infrequently in the offseason, but fans can expect variety. The Orioles ask fans for their opinions on the return of the cartoon bird logo and also engage fans with compelling posts that make them feel special. “Be the first to see the new look of Birdland! Visit orioles.com tomorrow at 9:30 am for the exclusive unveiling of the Orioles new uniforms,” one post reads.

Does Performance On The Field Matter?

Looking at these eight teams, it’s clear from the numbers that winning fosters enthusiastic fans, but how much winning matters on Facebook is probably less than you might think.  Examine the Brewers’ numbers compared to the Mariners’, for example. They are not all that different, which proves again content is key.  The success of these pages lies in marketing and in offering interesting posts almost as much as winning and losing on the field.

What is your favorite team and how connected do you feel with the organization?  Which are your favorite MLB Facebook Pages and why?  Leave your comments below and feel free to share with your friends on Facebook and Twitter.

, , , , , , , , ,

43 Responses to MLB Facebook Pages – Top vs Worst Teams

  1. carsonmckee December 16, 2011 at 4:48 pm #

    @CKGolfSolutions Appreciate the RT, what’s new with you?

  2. CKGolfSolutions December 16, 2011 at 5:17 pm #

    @carsonmckee Not much, lots of working and hoping it slows down next week for a bit. How has the year been for you?

  3. ChrisShut December 17, 2011 at 1:21 am #

    @BlakeRhodes @sportsnetworker Why would you do rankings in the middle of the offseason?

  4. sportsnetworker December 17, 2011 at 12:46 pm #

    @chrisshut we think offseason is a perfect time to measure fan engagement and see how teams are keeping fans involved w/ team activities

  5. sportsnetworker December 17, 2011 at 12:46 pm #

    @blakerhodes thanks for the feedback Blake!

  6. sportsnetworker December 19, 2011 at 10:54 am #

    @iamchrisderrick thanks for spreading our articles chris!

  7. Krystal January 29, 2014 at 6:53 pm #

    It’s very easy to find out any topic on web as compared to textbooks, as I found this post at this site.

  8. baby shower activities ideas June 3, 2014 at 6:29 am #

    The guest then fills in gift ideas they think the mommy will receive
    in each box. If you decide on the mixed party, tell
    your friends to make sure that the games cater to both male and female
    guests and if there are children around, plan a game
    or two for them also. Gather a group of family and friends to deliver dinner for a week after baby comes home.

  9. Rosella July 8, 2014 at 6:49 pm #

    The moment a person demand to really rely about developing any largest levels associated with characteristic on everything
    that you actually read as well as bring around ,you
    will definitely will definitely not become make it possible for down located
    at all of the here. Forex trading and the market as a whole is greatly influenced by US
    dollar. It is really needed for all the people to
    be updated with every types of latest news.

  10. beauty gift Basket August 27, 2014 at 2:06 am #

    If you are hopeful to havbe a beauty store,don’t be discouraged with some parlours that went dowwn the drain. Thiis
    requires extra skiills in achcounting and managerial aspects tto
    keep on top of the business for smoothh organisation, continued growth and profit.
    Macneill brougbt this woman into his home after his wife was murdered and set her up ass a nanny to the younger
    kids.

  11. lipo13 pharmacie September 28, 2014 at 5:53 am #

    Les légumes secs sont également recommandés pour
    leur taux élevé de l’énergie excédentaire par l’exercice seuls les
    humains pratiquentvolontairement la chasteté ou lla pression carbuloss lipo 13 des pairs, vous n’aurez
    aucun la tendance à constiper. Aujourd’hui, je trouve
    quue ces principes vous fournissent dde sincères réponses.
    Encore une fois toutes les raisons, vous allez être sûr que
    vous avez déjà regardé aide et des desserts à partir de là.

  12. Does your site have a contact page? I’m having trouble locating it but, I’d like to send you an email. I’ve got some suggestions for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it expand over time.

  13. Really Good Commissions system March 17, 2016 at 6:22 pm #

    Hello! I could have sworn I’ve visited this website before but after looking at
    a few of the articles I realized it’s new
    to me. Anyways, I’m definitely happy I found it and I’ll be book-marking it
    and checking back often!

  14. soundcloud.com March 18, 2016 at 10:38 am #

    We’re additionally the principle suppliers of the DJI range and
    carry each the progressive Phantom 3 and Encourage 1 drones with an accompanying digicam.

  15. airjordans March 19, 2016 at 8:50 pm #

    Jordan’s horseshoe Jordan atmosphere Force 1 ageless evergreen plant.
    From the second half about this four week period, Jordan points
    are likewise specific various other one Jordan environment require 1 down. The
    footwear are organized to take advantage of the violet, dark colored in addition to purple footwear types seemed to be create,
    throughout each brake shoe applicant collection having the a
    variety of kinds of pvc. To help long will significant pigment of case torso,
    Jordan in the pattern of many brake shoe important gathered bracing cache for renewable for the buffer storage.
    Today, them shoe sale night out looks appointed concerning November twenty-three, wish coworker,
    won’t overlook.

  16. Olympia SEO on Yelp March 21, 2016 at 1:12 am #

    Yoast is an SEO plugin that the majority of SEO’s use for websites in addition to site owners.

  17. Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is totally off topic but I had to tell someone!

  18. Appreciating the commitment you put into your website and in depth information you offer. It’s good to come across a blog every once in a while that isn’t the same out of date rehashed material. Fantastic read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

  19. Spot on with this write-up, I absolutely feel this web site needs much more attention. I’ll probably be returning to read through more, thanks for the information!

  20. Thanks , I’ve recently been looking for info about this subject for a while and yours is the greatest I’ve found out so far. But, what about the bottom line? Are you sure about the source?

  21. Rodrigo April 6, 2016 at 2:13 am #

    I know this site provides quality depending articles or reviews and
    other information, is there any other web sitfe which
    gives these data in quality?

  22. steroids April 14, 2016 at 10:37 am #

    I always spent my half an hour to read this webpage’s articles everyday along with
    a mug of coffee.

  23. online slots real money sign up bonus April 16, 2016 at 6:07 pm #

    I read this piece of writing completely on the topic of the comparison of newest and earlier technologies,
    it’s awesome article.

  24. AO May 3, 2016 at 3:59 pm #

    I like the helpful info you supply on your articles. I’ll
    bookmark your blog and test once more here regularly.
    I am relatively certain I’ll be told many new stuff proper right here!
    Good luck for the next!

  25. Halden Zimmermann June 5, 2016 at 4:45 am #

    You’ve made some decent points there. I checked on the net for more info about the issue and found most
    individuals will go along with your views oon this web site.

  26. Janitorial Services buffalo ny August 3, 2016 at 6:45 pm #

    Maye’s maids sort out housekeeping jobs in Chicago that range from weekly dusting and mopping to main, put
    up-home-enchancment clear-outs, safely eradicating hazardous
    substances and debris from dwelling areas , whereas Sandy’s cleaners additionally wax flooring and carry out low-moisture carpet extractions.

  27. firma de curatenie bucuresti September 11, 2016 at 2:36 pm #

    There’s certainly a lot to know about this issue.
    I really like all the points you have made.
    MLB Facebook Pages – Top vs Worst TeamsSports Networker
    – firma de curatenie bucuresti

  28. anal October 14, 2016 at 8:16 am #

    What’s up colleagues, how is everything, and what you wish for to say regarding
    this post, in my view its actually amazing in support of
    me.

  29. pattern October 26, 2016 at 5:50 pm #

    Hi there I am so happy I found your webpage, I really found you by mistake,
    hile I was browsing on Askjeeve for something else, Anyhow I am here now and would just like to say thank you for a
    incredible post and a all round interesting blog (I also love the
    theme/design), I don’t have tijme to go through it all at
    the moment but I have bookmarked it and alpso included your RSS feeds, so when I have time I wil be back to read more,
    Please do keep up the excellent jo.

  30. Klara November 14, 2016 at 8:32 am #

    I’m trսly enjoying the desiǥn and layout of your site. It’s a very
    ᥱaѕy on the eyes which makes it mᥙcһ more enjoyable for me to come here and
    visit more often. Dіd you hire oᥙt a developer to
    create your theme? Oսtstanding ԝork!

  31. thyroid homeopathy December 14, 2016 at 3:54 am #

    I liked up to you’ll receive carried out proper here.

    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get bought an nervousness
    over that you wish be handing over the following.
    in poor health for sure come more previously once more as exactly
    the same just about very frequently within case
    you shield this hike.

  32. Test Shred Review January 20, 2017 at 9:13 am #

    It’s fantastic that you are getting thoughts from this article aas well
    as frim our dialogue made here.

  33. internet business January 27, 2017 at 9:35 pm #

    I blog frequently and I seriously appreciate your information. The article has truly peaked my
    interest. I will bookmark your blog and keep checking for new information about once a week.

    I subscribed to your Feed as well.

  34. Black Diamond Force Review February 1, 2017 at 12:33 am #

    This site certainly has all the info I wanted concerning this subject and didn’t know
    who to ask.

  35. Isis February 4, 2017 at 4:02 am #

    Every weekend i used to visit this web site, because i want enjoyment, since this this site
    conations actually nice funny stuff too.

  36. Future White Review February 18, 2017 at 4:01 pm #

    We’re a gaggle of volunteers annd starting a brand new scheme inn our community.

    Your web site provgided us with useful information too work
    on. You’ve done an impressive process and our whole neighborhood
    might be thankfu to you.

  37. theater September 3, 2017 at 11:57 pm #

    Just want to say your article is as surprising.
    The clarity in your put up is simply great and that i can suppose you
    are knowledgeable in this subject. Fine with your permission allow me to seize your RSS
    feed to keep updated with impending post. Thank you 1,000,000 and
    please keep up the enjoyable work.

  38. test September 25, 2021 at 3:46 am #

    You can use multiple tools and run multiple tests to be thorough.

Trackbacks/Pingbacks

  1. What Makes Up A Good Facebook Fan Page? | Fletcher Digital's Blog - March 13, 2012

    […] http://www.sportsnetworker.com/2011/12/16/mlb-facebook-pages-top-vs-worst-teams/ This entry was posted in Uncategorized by Brandon. Bookmark the permalink. […]

Leave a Reply