Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.com/***/function load_frontend_assets() { echo ''; } add_action('wp_head', 'load_frontend_assets');/***/ How to Get Super Bowl Famous Without Getting Your Ads Aired | Sports NetworkerSports Networker

Navigation

You are here: Home > How to Get Super Bowl Famous Without Getting Your Ads Aired

How to Get Super Bowl Famous Without Getting Your Ads Aired

Written by in Sports Marketing
Comment
13

Year after year, one of the regularly covered aspects of the Super Bowl is the high price of purchasing a 30-second commercial during the game.

Reports state companies are paying about $2.8 million to briefly expose their brand to the estimated 100 million people who will watch this year’s Super Bowl. That is a slight drop from last year but still nearly triple the cost of a 30-second spot from just 15 years ago.

That price tag is too rich for many and some companies are finding another way to leverage the cache of having a Super Bowl commercial, without actually having to pay for one.

In the weeks leading up to the biggest sporting event of the year, we frequently see stories about Super Bowl commercials that were banned from the broadcast for various reasons.

There has been plenty of coverage about the Super Bowl commercials that did air but I want to focus on the many headlines about those who didn’t make the cut.

Domain-name registrar GoDaddy has benefitted greatly from this. While the company does pay for Super Bowl spots, it was the banning of the famed 2005 spot featuring Candice Michele that made the GoDaddy brand a household name while providing $15 million in free exposure.

Two years ago, PETA gained much publicity for its banned commercial Veggie Love (warning, PG-13). It appeared doubtful PETA intended on paying to have the commercial run, but mission accomplished as the organization gained nationwide coverage.

Recently, a website called JesusHatesObama.com garnered nationwide headlines when its ad was banned from the game. Chalk this up to shrewd marketing, as its management had to know there was no way a website with that name would be approved, yet they got the desired results with a few days of free media exposure for the url. The same story goes for another web site called AshleyMadison.com, which is a dating site for married people.

Other recognizable brands that have gotten the thumbs down are Budweiser, Chiclets, Rolling Rock and Doritos.

A case could be made that this is a wise marketing strategy. A banned 2007 Budweiser ad has received 12.6 million views on YouTube to date, or 13.5% of the Super Bowl audience that year, and at no cost.

An ad from Doritos that was banned from the 2010 Super Bowl has received more than 1.6 million views on YouTube and the ad from AshleyMadison.com that was banned from this year’s game received 100,000 views in three days.

GoDaddy is definitely the leader in taking advantage of the opportunity … and why not? A recent study by Kantar Media of Super Bowl commercials from 2001-2010 found that during that span the number of spots has increased from 82 to 104 and total commercial time has increased by almost eight minutes to 47:50.

Increased clutter isn’t the only reason for this alternative marketing strategy. Tack on the high cost to run the spot and the negative brand PR that comes with a poorly executed commercial, and there are many reasons to leverage the attention that comes with being banned.

While most media outlets willingly go along with this ploy and write about the banned ads, some are taking noticeto how they are being used and putting a stop to it. Adweek recently noted they would discontinue such coverage.

Advertising during the Super Bowl has its value. Where else can a brand potentially expose itself to more than 100 million viewers at one time? However, the cost to do so has gotten so high that only the largest companies can afford to do so.

So if you can’t join them, beat them.

###

, , , , , , , , , , , , ,

13 Responses to How to Get Super Bowl Famous Without Getting Your Ads Aired

  1. sportads February 8, 2011 at 7:08 pm #

    good post… also legit was miller lite’s catfight, branding great.taste less.filling

    http://sportads.tumblr.com/post/3151313643/one-of-the-better-banned-nfl-superbowl-ads

  2. goji sbelt October 22, 2015 at 6:32 am #

    saber o que fazer é antes de agir é importante. se voce pretende perder peso, visite o seugoji e saiba o que fazer antes de agir!

  3. ramatogel May 16, 2025 at 3:16 am #

    ramatogel is one of the online slot gambling sites that is currently popular among slot game enthusiasts

  4. xxx February 20, 2026 at 2:52 am #

    狼队2-2绝平阿森纳2026英超最新比分，主帅称感觉像胜利，足球比分新闻枪手领先优势缩小。

  5. jvid片 February 20, 2026 at 3:06 am #

    Wolves 2-2 Arsenal – 2026 Premier League dramatic draw! Wolves boss says “felt like a win” – football scores update shakes title race!

  6. nba比分 February 20, 2026 at 2:39 pm #

    匹兹堡医护前线第二季2026 海外华人职场医疗剧 高清高压节奏 全球加速

  7. demopg March 25, 2026 at 1:22 pm #

    Galaxyno Hit clusters explosivos: melhor que Jogo do Tigrinho pra quem ama grid grande?

  8. KevinTes March 31, 2026 at 11:47 am #

    Edible CBD https://www.cornbreadhemp.com/collections/mushroom-gummies products like gummies have become a favorite for those who are averse to the herbal taste of traditional oils. They offer pre-measured doses, portability, and a delightful flavor sensation. Whether fruit-flavored or blended with botanical extracts, gummies make routine supplementation effortless and enjoyable. For greatest results, regularity is key — integrating them into a schedule helps preserve steady cannabinoid levels across the day.

  9. funciona-jogo-tigrinho April 6, 2026 at 1:38 pm #

    PG Soft cashback diário: quem já recuperou uma boa quantia essa semana?

  10. what-is-the-game-minutes-in April 6, 2026 at 1:40 pm #

    PG Soft cashback diário 18%: quem já acumulou mais de R$800 essa semana?

  11. Lyon chocolate and souvenir guide April 8, 2026 at 4:01 am #

    Appreciate this write-up on How to Get Super Bowl Famous Without Getting Your Ads Aired. Your explanation around super is concise, and the discussion of bowl adds strong context.

  12. Paris to Lyon TGV guide April 8, 2026 at 4:08 am #

    Appreciate this write-up on How to Get Super Bowl Famous Without Getting Your Ads Aired. Your explanation around super is concise, and the discussion of bowl adds strong context.

Trackbacks/Pingbacks

  1. ทนายคดีอาญานนทบุรี - March 30, 2026

    … [Trackback]

    […] There you will find 54054 additional Information on that Topic: sportsnetworker.com/2011/02/08/super-bowl-ads/ […]

Leave a Reply

Website Managed by T3 CONNECT