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The Power of Social Media Giveaways

jalen rose“In full disclosure, Jalen Rose is a VaynerMedia client. We are assisting him in growing and diversifying his brand online, primarily through the use of social media.”

Yesterday, former 14 year NBA veteran and current ESPN analyst, Jalen Rose, launched a giveaway on Facebook and on Twitter. He will give one winner a signed basketball and personalized video message. The contest ends on Friday at 11AM EST/2PM PST.

We have seen social media giveaways in sports before. Last NBA season, Shaq and Paul Pierce both gave away tickets to fans via Twitter. This season, OchoCinco tried to get around the NFL’s social media restrictions by giving away tickets to Twitter followers. And a few months ago, the New York Jets gave away 39 pairs of tickets to Twitter followers for their final preseason game against the Philadelphia Eagles.

One of the reasons this giveaway is so exciting is because it takes advantage of a relatively new platform called WildFire.  WildFire is a platform for building viral marketing campaigns (not just giveaways). It allows users to launch campaigns across Twitter, Facebook, and websites, and most importantly, it can provide a great deal of valuable metrics.

Social media giveaways are underutilized and can be very beneficial (i.e. high response rates from fans). I would advise athletes, teams, and even the leagues to get more involved. Fans and followers love free stuff, especially when there is a personal touch. Even though OchoCinco’s original giveaway didn’t work this year, he was willing to fly a fan out to each home game, hang out with them for a little while, and give them the ability to tweet for him. Now that’s personal. Jalen is adding his personal touch by filming a custom video for the winner of this giveaway. Social media is all about connecting, engaging, and being authentic. If the resources are available, what better way to do so than to make the day of one (or several) of your fans?

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7 Responses to The Power of Social Media Giveaways

  1. Mike DiLorenzo November 11, 2009 at 3:43 pm #

    Just discovered your blog – I regret not discovering it sooner – and grateful to have done so! Thanks. Great stuff. Plus I like Amy Martin. We are trying to do lots of giveaways here at the NHL, and always glad to see our approach reinforced (so we can win more budget for giveaways!!). – Mike

  2. Lewis Howes November 11, 2009 at 6:34 pm #

    Mike,

    Glad to see you found my site, and I hope you get a chance to check out some of the posts on here from Amy, and the other great thought leaders writing articles. Lots of great ideas floating around… hope you will swim here more often 🙂

  3. Mike DiLorenzo November 11, 2009 at 10:43 pm #

    Just discovered your blog – I regret not discovering it sooner – and grateful to have done so! Thanks. Great stuff. Plus I like Amy Martin. We are trying to do lots of giveaways here at the NHL, and always glad to see our approach reinforced (so we can win more budget for giveaways!!). – Mike

  4. Lewis Howes November 12, 2009 at 1:34 am #

    Mike,

    Glad to see you found my site, and I hope you get a chance to check out some of the posts on here from Amy, and the other great thought leaders writing articles. Lots of great ideas floating around… hope you will swim here more often 🙂

  5. Juliana October 4, 2014 at 1:32 pm #

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Trackbacks/Pingbacks

  1. Sports PR Weekly Roundup, November 23 Edition | Sports PR Blog - November 23, 2009

    […] Sports Networker points out the benefits of social media giveaways. […]

  2. Social Media: The Good, The Bad, and The Juicy « SportsTech - May 8, 2011

    […] thing has been professional athletes and teams using social media for giveaways. In 2009 the New York Jets gave away 39 pairs of ticketsto its Twitter followers for a preseason game. While other teams have done this as well, no one has […]

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