The Power of Social Media Giveaways

by Sam Taggart | November 11th, 2009 | 3 Comments »

jalen rose“In full disclosure, Jalen Rose is a VaynerMedia client. We are assisting him in growing and diversifying his brand online, primarily through the use of social media.”

Yesterday, former 14 year NBA veteran and current ESPN analyst, Jalen Rose, launched a giveaway on Facebook and on Twitter. He will give one winner a signed basketball and personalized video message. The contest ends on Friday at 11AM EST/2PM PST.

We have seen social media giveaways in sports before. Last NBA season, Shaq and Paul Pierce both gave away tickets to fans via Twitter. This season, OchoCinco tried to get around the NFL’s social media restrictions by giving away tickets to Twitter followers. And a few months ago, the New York Jets gave away 39 pairs of tickets to Twitter followers for their final preseason game against the Philadelphia Eagles.

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