“In full disclosure, Jalen Rose is a VaynerMedia client. We are assisting him in growing and diversifying his brand online, primarily through the use of social media.”
Yesterday, former 14 year NBA veteran and current ESPN analyst, Jalen Rose, launched a giveaway on Facebook and on Twitter. He will give one winner a signed basketball and personalized video message. The contest ends on Friday at 11AM EST/2PM PST.
We have seen social media giveaways in sports before. Last NBA season, Shaq and Paul Pierce both gave away tickets to fans via Twitter. This season, OchoCinco tried to get around the NFL’s social media restrictions by giving away tickets to Twitter followers. And a few months ago, the New York Jets gave away 39 pairs of tickets to Twitter followers for their final preseason game against the Philadelphia Eagles. [click to continue…]
About Sam Taggart
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
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