I had the pleasure to meet up with Tom Jolly who is senior editor of the NY Times sports section. Needless to say, the NY Times is a huge publication. Funny enough though, they have seen massive growth with their online presence and are starting to see more readers online than offline (more details about this in the video below).
I was glad to hear that the NY Times has evolved during the idea of “print going dead” and has embraced other ways to attract readers, produce more (and better) content, and continue their path in being a premier news publication. Don’t take it from me, watch what Tom has to say in this brief video below.
Tags: NY Times, NY Times and social media, Sports, Tom Jolly
Under: Sports Professionals
Lewis- Nice interview. Good insights on how Jolly is proactively engaging audience and mandating his writers do the same. If the Times is doing it, why should everybody? I've got an interview with Big Ten Network President Mark Silverman talking about how his network is asking their talent to do the same thing http://www.journalism2010.com. Keep up the good posts!